In-organic marketing is popular due to a valid reason. That reason being the rate of instant leads, increased site traffic, brand promotion, and business development. A part of in-organic marketing branches out towards paid ads, or running paid ads via Google Ads. Google has now become the number one platform for running PPC ads.
Previously known as Google AdWords, Google Ads is the world’s biggest and most broadly used advertising channel that can flourish your medical business by connecting it to a crowd of thousands of patient leads. Google itself is used 3.5 billion times a day by its users, each search from the 3.5 billion holds a potential patient lead for your medical services.
This is where you insert Google Ads in your marketing/advertising funnel. Google Ads permit you to advertise and promote your medical services and business when your potential patients look up medical keywords related to you. If you manage to execute it perfectly, they can earn back your ROI with high lead generation rates.
Google Ads function as paid-per-click ads, centering around keywords and their bidding. To use it, you must identify and pick out the medical keywords that are applicable for your medical business and if your potential patients are likely to search them or click on them. Then you must bid on them, keeping in mind the price they are going to cost once a potential patient clicks on your medical ad.
For every medical keyword that you have bid on that gets searched, your medical ads get to be displayed. Doing this gains exposure to your medical business and services and patients seek out your site since they see your ads on Google, which adds credibility to them and is relevant to what they look for.
Running an ad campaign on Google Ads has become quite accessible and easy since it has become an advertising tool almost every online business uses to promote its products or services. Here is how you can create a medical ad campaign on it:
To start an ad campaign, you must create a Google Ads account first. To do so, sign in to your Google account and click on New Google Ads Account in the options. The next prompt will ask you to verify your medical business’s credentials and choose your location, time zone, and currency and click on submit. Once that is done and you are sent on a congrats prompt, click on Explore Your Campaign button.
After you have logged in to your Google Ads account, click on the Start Now button on the landing page or the New Campaign button if you are guided to a dashboard. You will be required to select your campaign goals. By picking this option, you will tell Google the kind of patient crowd you want it to focus your medical ads on and what will your campaign budget be accordingly to that.
Your campaign goals options will be:
Choosing the Search campaign for a startup medical campaign will work if you are using Google Ads for the first time. From here, your medical ad campaign will start to shape itself according to the Search campaign.
After selecting the Search campaign, you will be asked to select its network and how you want your medical ads to show up. You will also be required to select your ad’s location, targeted patient crowd by demographics, languages, etc. The clearer and specific about where and who you’re focusing on, the more leads you will generate.
Google itself recommends online businesses that use Google Ads to pick a more targeted and focused ad area. That way, the campaign becomes more powerful and targets as many people in the selected area as possible, rather than barely showing up to any in a large location. For instance, if your medical facility or clinic is situated in Dallas, Texas, you will hardly select Austin as well. In the next option prompt, you will be asked to select your medical campaign’s budget and bids, make sure to select each carefully. After selecting each, click on Save and Continue.
Your ad group is a collection of ads that have similar themes or purposes. For instance, if you have a medical ad about “Flu Vaccines” and another one about “Fall Vaccines”, your target will be “Vaccines”. You can look up your medical keywords or enter in your site URL and Google will generate them for you. Once you add the medical keywords for your ad group, click on Save and Continue.
Google makes creating your ads easier for you by pre-suggesting already created ads based on your options prior. Google gives you five options in terms of ad creation:
Google ad types:
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- App Ads
You will have to create the descriptions and headlines for your ads, as well. Google also shows a preview of how your ad will look once displayed, making it easy to edit and amend the ad along the way. Once the medical ad is created, click Done and Create Next Ad if you have the mind to create multiple or add others to your ad group.
This is the part where you should review your medical ad campaign with a hawk’s eye. See if the campaign reflects what goals you had in your mind and click on Publish if everything is perfect. Your Google Ads’ medical campaign is now live and running.
Google Ads has become the most versatile, varied, and virtuous channel to run google ads for doctors. It doesn’t restrict a medical business in any way, allowing its ad campaign to be fruitful and compatible with its marketing goals. Google Ads has now become the ad channel most doctors opt for running their medical ad campaigns.