Mostly every healthcare website would prefer to incorporate all the basic elements into its website. But what is it that makes a healthcare website special? DocMarketo aims to instill creativity while making the website informative to provide a superior user experience.
Firstly, DocMarketo understands that a plastic surgeon’s website shall be different from that of a pediatrician, dentist, or ophthalmologist. Therefore, we design the website accordingly to give the same impression as a person walks into the clinic of such a specialist.
It is always a good idea to have an interactive website. Not only does this help in keeping the visitors engaged, but it also helps in drawing important information regarding user behavior, preferences, and influences. DocMarketo adds interactive features and designs that boost website traffic, time spent on the website, and other important metrics.
Strong visuals and imagery make a website stand out. However, Docmarketo understands the importance of strategically positioning these visual elements. Educational content shared through videos and graphics is more likely to retain in visitor’s minds. Moreover, these videos add the human element to the website which is very important in healthcare service. Having videos and pictures of staff tells a lot about the work environment and culture of the service provider, building a brand identity. We utilize these opportunities to build a highly professional image of our client, adding to brand equity.