Category: medical business

Google Algorithm and How to Keep Up Your Medical Business with It?

Every reputable online business recognizes the importance of SEO. It is an ever-evolving set of strategies that continually works to expand a site’s online presence through various advanced promoting tactics. As an online medical business, the major part of SEO is dedicated to raising your medical site’s ranking or positioning on search engine result pages (SERP), which brings visibility and then, patients to your medical services. The more visible your medical business is on search engines especially, Google Algorithm, the more patient visits you will get in the end.

But, once you base your revenue and business profit off your SERP positioning, you are now under the influence of Google’ algorithms. To make your medical SEO count, you need to stafy Google and the prerequisites in its ever-updating algorithms. No patient will ever be likely to click page 2 or 3 if they are searching for a reputable medical business and if you have failed to keep up with Google’s algorithms, that is where your medical business will end up ranking. To avoid this from ever happening, learning about Google algorithms, tracking them and updating your medical site accordingly are smart moves.

What Is Google Algorithm and Why Is It Important?

Basically, Google’s SEO algorithm directs how far up your medical business shows up on Google’s SERP. The algorithms work through various estimations that fundamentally direct sites through ranks. With Google, SEO algorithms are composed of certain codes that are then used to filter the internet and rank sites as indicated by how well they follow said code.

It then chooses which sites will show up for separate searches or keywords made by online users.As a doctor owning an online medical business, you need to follow Google’s algorithms to make sure your medical site always pops up in the top ranks, whenever a patient looks you up. Al ot of online business owners consider these algorithms a nuisance and a “punishment” set by Google to not let their sites stay on top of SERPs.

This is, however, is untrue, since these algorithms are designed to keep online sites and businesses performing at their optimal and provide the best experience for online traffic, which in the end, is Google’s main goal. If you slack in keeping up with these algorithm, your medical business and site can be affected in terms of:

  • Your medical business’s visibility and ranking.
  • Your organic patient search traffic.
  • Your patient conversions.
  • Your overall return on investment (ROI).
  • Your online revenue.

How to Track Google Algorithm Updates?

The first step to keeping up your medical business with Google’s algorithms is to keep track of them. Google doesn’t upload a monthly newsletter for its every update, however, you can track them by the following measures.

Monitor Your Medical Ranking

You can search for your most relevant and important medical keywords to see if they rank any different. You can use your browser in its private mode as Google values personalization to search for your medical keywords. Google will make use of cookies to show you the most customized results related to your searches. If there is a difference in the rankings, there has been an update.

Using Tracking Tools

AI is always better to rely on when you are testing it against another AI. Algorithm update tracking tools have mixed stances. On one hand, Google doesn’t like them since they can pick up minor updates, which can cause you to update your medical site accordingly when there was no need at all.

On the other hand, they are extremely helpful in keeping an eye out for major updates, if you double-check each before acting on them. Some of these tools such as MozCast, Panguin Tool, SEMrush Sensor, and Accuranker Google Grump Positioning track your medical SEO and alert you if there has been an algorithm update.

Set Customized Google Alerts

You can set custom Google Alerts to track any algorithm updates. Simply click on www.google.com/alerts/ and customize when you want to be alerted. You can customize your algorithm alerts based on:

  • Keyword
  • Topic
  • Frequency
  • Quality

Whenever any medical SEO experts or sites publish anything about a new algorithm update, which they do after fact-checking it a hundred times, you will be notified via email.

How To Keep Up Your Medical Business With Google Algorithm Changes?

Once you master tracking algorithm updates, it is now time to update your medical business and site, accordingly. You can get away without making any major changes by following some hacks, which are:

Monitoring Your Medical Site’s SEO

When an algorithm update is confirmed, do not make haste into updating your medical site accordingly. Let a couple of days or a week go by before checking your medical SEO data, to see how your medical site is adapting to the new changes. You can then track the changes, compare and contrast the results, and then update your medical SEO.

Keep The Updates Steady And Controlled

A small or minor change in your medical SEO strategy can create a huge change, sometimes not for the best. When it comes to updating your medical site according to the latest algorithm update, it is advised to make changes in your medical SEO and content strategy slowly and gradually, testing the results of each out and then progressing with the next one.

Make Sure Your Medical Site Is Fresh

Google hates nothing more than sites with outdated content and information and loves to throw them down to the last of its search results pages with each algorithm update. To avoid this, make sure that your medical site is updated with fresh and strong medical content. Try to keep it fairly simple as investing on expensive types of medical content such as podcasts or visuals may end up costing more and producing low results as the traffic rate is all over the place during an algorithm update.

Updating Your Medical Business According to Google’s Algorithm Changes

In the end, Google’s algorithms are designed to keep sites and businesses up to par with its standards and provide its users the ultimate experience. Unfortunately, for online sites and businesses, this can be quite a hassle if they slack off on keeping up with algorithm updates. 

To avoid your medical business from being subjected to appear on the second or third search result page of Google, tracking and keeping up with Google’s algorithms is something that may require some effort but will save you the loss of losing patients and your online credibility in the long run.

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Medical Remarketing: What Is It and Why Should You Look into It?

90% of medical marketing consists of trying to convert as many patients as possible. To achieve this, most medical businesses forget about the remaining 10% of it, which consists of medical marketing tactics designed to keep their existing patients engaged and bring back the remaining ones. This is medical remarketing in a nutshell.

Google’s medical remarketing ads are the best way to tackle medical marketing if you are a medical business just testing its waters. Medical remarketing, otherwise called medical retargeting, can drastically expand your patient conversion rates and ROI. Remarketing catches the slipping margin of potential patient leads that were not convinced enough and keeps the existing ones converted.

Since you are focusing on existing patients or ex-patients, it’s classified as “re-marketing”. Marketing experts consider it an ideal platform to re-convert, re-use content or hold existing patients with online advertising campaigns. While remarketing can be done via Facebook or Outbrain, Google Ads remains the best choice.

What Is Google’s Medical Remarketing?

Google’s version of medical remarketing allows medical businesses to advertise to patients who have previously visited their medical site, used their services, or are in their customer relationship marketing (CRM) databases. It works by showing these patients relevant medical ads when they visit other medical sites or search anything on Google. Medical businesses can remarket on Google via:

  • Remarketing Lists for Search Advertisements (RLSA): RLSA empowers medical businesses to focus ex-patients on Google’s Search Network. They can target and tweak medical ads for these past patients while they search on Google.
  • Standard Remarketing: This version of Google’s remarketing permits medical businesses to show medical ads to their past patients as they visit different sites and applications on Google’s Display Network.
  • Video Remarketing: A step-up from normal content, medical businesses can display remarketing ads on YouTube to patients who have watched or subscribed to their YouTube channel.
  • Mobile-Optimized Remarketing: For mobile use, Google Ads will allow medical businesses to advertise to their patients when they are on other mobile apps or sites.
  • Email Remarketing – Medical businesses can transfer their patient’s emails to Google Ads to advertise to them if they use Google Search or Gmail.

How Does Medical Remarketing Work?

Whenever a patient visits your medical site, they show an interest in your medical services and content. It is, however, likely that they liked your site and services but for some reason, your lead generation strategy wasn’t strong enough and they left, or a group of patients left your medical services after being a customer.

This is where remarketing helps them to remember what they need and why was your medical business worth visiting in the first place. Medical remarketing brings back the patients that seeped out your marketing funnel and converts back to being existing patients.

Customizable Marketing Objectives

Often, marketing channels are rigid when it comes to their goals and potential. They can only follow the objective they are designed to do. Remarketing, however, is a selectively permeable marketing channel. In layman’s terms, it can be shaped into whatever your marketing objectives are.

Whether you want to bring back your ex-patients, convert the ones that almost became your patients, or market to the ones that already exist but haven’t used your medical services in a while, with remarketing, it’s all customizable.

Cost-effective Marketing

Marketing isn’t cheap, and when you want off-the-charts results, you really have to invest. Remarketing, however, covers it all up. While it certainly isn’t free, it is quite cost-effective when compared to other general marketing channels. Remarketing’s average cost-per-click is between $0.25-$0.60, while a PPC campaign’s cost-per-click generally falls between $3-$4.

Granted Outcomes

A study done in 2020 found out that 6.5% of patients come back to a medical business after a successful remarketing campaign. Remarketing has an exposure rate of 75%, meaning out of 100, 75 of your remarked patients are going to view your medical ads. Aside from this, medical remarketing ads have a 0.7% clickability rate and a 70% chance of converting more patients.

How To Set-up Your Own Medical Remarketing Campaign?

Remarketing is made the easiest via Google. However, it does require a campaign setup and some registration. Here are the steps, simplified:

Registration

To remarket on Google, your medical business needs to register for a Google Ads account. Google AdWords is also another platform for remarketing, however, the options and settings vary. Google will designate your medical business with a tag or a symbol that can be displayed on all of your medical site’s pages. Once it is displayed on your pages, it will start to gather your patients’ meta information.

Campaign Setup

Once the information is gathered on Google’s database, you can start putting together your remarketing campaign. To do that, you have to first set up the campaign’s target for patients. You can guide your Google remarketing tag to gather information about remarketing patient crowds, such as an email list or the services they have been the most interested in. You also need to select the type of ad and remarketing you wish for your campaign to run.

Ad Creation

You can reuse your old content for your ads or you can use Google’s Ad inventory for free. You can create textual, visual, or audio ads from its gallery. Once they are done and are fulfilling the remarketing objective, you can add them to your campaign and start things off.

Brushing Up

Before you activate your remarketing campaign, you should recheck if your remarketing objectives line up with your campaign. Check the remarketed patient list, their information, or even the ads. Once everything is double-checked, your Google medical remarketing campaign is ready to go live.

Google Remarketing: An Amiable Channel For Medical Marketing

Even marketing experts fail to pinpoint the reason why some medical sites fail to convert as many patients as their goal. Maybe it can be the site’s design, maybe it can be medical content or maybe it can be a marketing platform that they chose to not utilize.

To avoid this destructive chain of “maybe-s”, employing medical remarketing is an incredible method to hit all the major checkmarks of medical marketing. Not only does it keep your already existing patients engaged but brings back the ones that were beginning to lose interest in your medical marketing services.

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What Is Medical Growth Hacking and Why Is It Important for A Medical Business?

Marketing experts often describe the success of marketing as “all good things to those who wait”, which is true given its prerequisites and result rate. However, as an online medical business owner, you can’t simply abide by that. For your medical business to thrive, you need immediate lead conversion results and while the medical marketing world is filled with fruitful lead generation strategies, they can’t produce immediate leads.

However, all hope is not lost. That’s where growth hacking comes in. Simply defined by its name, growth hacking has become the go-to marketing tactic for medical consultants, marketers, and business owners since it is the fastest and effective way to grow a medical business. Rapidly gaining popularity, some marketers have even begun to call it “the new era of marketing”.

As a doctor who needs their medical business to flourish, medical growth hacking should be on your “marketing whiteboard”. Cost-friendly, rapid results and customizable; medical growth may change how you market your medical services, permanently. As you’re sorting out what works and what doesn’t or who your ideal patient crowd is, you can find the ideal mix for all with growth hacking.

What Is Medical Growth Hacking?

Medical growth hacking or growth hacking, in general, is a generalized term for medical marketing strategies focused solely on converting patients as fast as possible, known as “growth” in this context. It is usually used by startup medical businesses or by one which is suffering from a tight marketing budget and needs to convert just as much as patients.

The core objective of medical growth hacking strategies is generally to acquire as many patients as possible while spending as little as possible. Medical growth can also be defined as:

  • A group of specialized medical marketing strategies.
  • An umbrella term for conversion strategy.
  • A focused process to run a medical business with a growth-orientated objective. 

Medical growth hacking involves patient conversion, analytics, and marketing wrapped in one impeccable strategy when executed perfectly.

Why Is It Important For Online Medical Businesses?

As an online medical business, it is not always possible that you may have a high marketing budget, however, you still want as many patients to convert as possible. You can’t always be prepared to have the financial marketing strength to put resources into paid ads, paid marketing tools or other paid marketing tactics, you generally employ. For a scenario such as this, medical growth is your pick.

Quick ROI Rate

The most predominant benefit of med growth hacking is its fast return on investment (ROI) rate. When you implement a couple of medical growth hacking strategies on your marketing campaign, you begin developing and building your patient crowd straightaway.  With this, your conversion rate (CVR) begins to climb up, resulting in quick business revenue.

Dominant Business Placing

Med growth hacking rigs forth your business towards crowds of patients and if you offer impeccable medical services, you will begin building a dominant position in your medical field, in no time. Since it’s organic, your reputation will continue to increase with the other marketing strategies you employ as well, making it difficult for other medical businesses to steal your place.

Suitable For All Objectives

By its definition, medical growth hacking is an umbrella consortium of different marketing tactics and strategies. If you want to define your patient crowd, experiment to see if a marketing strategy works for you, or simply acquire exposure for your medical site, you can do it all with medical growth. 

Experimental Potential

When it comes to online marketing, you’re not left with either space, time, or money to experiment on different strategies to see if they will work for you. Often you can end up with some that you just got recommended however, in reality, they are incompatible with your business objectives. With med growth hacking, you can explore various strategies and test them out to see which has the most potential for your medical business.

How To Start Medical Growth Hacking: Some Growth Hacking Strategies?

It is quite simple to begin med growth hacking since you can start right away. Before anything, you must already offer medical services that are professional and will catch patients’ eyes.

Once you are certain of your business positioning, you can start to assemble information on your key patient personas and can target those strategies as need be. Make sure to keep polishing up your online medical services and ask for reviews so that you know whether your strategies are progressing, positively.

Some Medical Growth Hacking Strategies

Setting a goal and deadline is key for medical growth hacking. Contingent upon the strategies, you will need to consciously brainstorm different ways to develop your medical business. However, med growth hacking is done best with content marketing. Some of these strategies include:

  • Creating are-launch email marketing list.
  • Guest posting for your medical blog.
  • Conducting A/B testing on your medical site.
  • Hosting medical podcasts.
  • Hosting discounts or special offers on your medical services.
  • Leveraging on referral medical marketing.
  • Cashing the online sub-marketing trends.
  • Asking other medical services to host an online community session.
  • Improving content optimization via aggressive SEO tactics.
  • Exclusive medical advertising for premium patients.
  • Conducting post-marketing tactics.

All the above strategies can be chosen depending on your business goal and deadline. Furthermore, it is not wise to consider just the above strategies, keep brainstorming for different ones. To measure the success of your medical growth campaign, you can use online tools such as Google Analytics or Facebook pixel.

When checking for your campaign’s success, make sure to cross-check your data. Regardless of what strategies you pick for medical growth hacking, it’s critical to have everything calculated so you can measure your success rates compared with your marketing efforts.

Medical Growth Hacking Is The New Rage In Medical Marketing

Medical growth is rapidly becoming the most popular marketing venture for all online businesses due to its success and low integration costs. In any case, assuming you look for and need patient conversion to remain a successful medical business online, med growth hacking is a fundamental prospect to own.

Not only does it allow you to explore, test it out and measure with marketing strategies, but also allows you to start from scratch if nothing works out for you. In terms of being financially restricted when it comes to medical marketing, medical growth hacking empowers you to generate patient leads just as effectively while keeping your business budget safe.

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What Is Medical Marketing Funnel and Why Should You Work On It?

Medical marketing can often be considered as a set of strategies thrown haphazardly at a medical business and expect for it to start converting patients immediately. In reality, that is not the case. Medical marketing or marketing, in general, requires a carefully structured system that calculates and analyzes the potential of strategies and then the estimated conversion rates.

Creating such a system is medical marketing, in a nutshell. Lead generation or conversion requires a calculated plan to be successful. To create one, there is a system of protocols that must be administered to enable the medical marketing strategy to start working and begin generating leads.

This plan, funnel or system demonstrates the stages that a potential patient must go through to become a converted patient for a medical business. As a doctor and an owner of a medical business that thrives online, it is crucial for you to understand the funnel to create your marketing strategies, respectively. 

What Is a Medical Marketing Funnel?

A medical marketing funnel refers to the stages that your potential patients go through to convert into your patient. This marketing funnel is often distributed in 4 stages, each representing the different marketing-conversion stage.

A marketing funnel won’t just assist you with understanding the central stages that convert leads, but it will also help you in earning more online income, increased patient traffic, better ROI, and overall, a better perspective of your medical business in terms of integral marketing.

How Does A Medical Marketing Funnel Work?

Many marketing experts regard a marketing funnel as subjective. However, generally, it is divided into 4 stages. Each stage assists with defining marketing strategies and how they will convert patients. The four stages go as:

Awareness — Stage One

This stage deals with the marketing strategies that center around getting the word about your medical business out there. Your potential patients can’t become your patients if they don’t even know about your medical services. During this stage, it is essential to have the marketing strategies set up that deal with acquainting your content or medical services with your leads. The marketing strategies for this stage are:

  • Creating a strong landing page for your medical site.
  • Sharing content and doing SMM to let the online traffic know about your medical services.
  • Displaying medical infographics and first-rate visual content.
  • Using paid ads to reach more patient traffic.

This stage’s objective is to get patients intrigued enough to dabble in your medical services and content. Once this is executed successfully, the next stages take care of lead conversion.

Engagement — Stage Two

After you have successfully integrated stage one for your medical business with your intended patient group and have gotten them to begin looking into your medical services, you need to draw them in and convert those interested individuals into solid patient leads.

Engagement mainly deals with strategies that work to show patients why your medical business is worth choosing from the many others online. You will need to develop trust with your patient crowd by offering some benefits that will carry them further down the marketing funnel.

This is considered a very crucial stage in marketing since almost 50% of patients will fall off the funnel if your marketing strategies in this stage aren’t strong enough. The marketing strategies in this stage mainly are:

  • Displaying patient testimonials and reviews on your medical site.
  • Show your social platform presence.
  • Have interactive CTAs and features on your medical site.
  • Offer a leeway of open communication.
  • Sending newsletters via email marketing.

In the end, this stage holds the patients long enough for your lead conversion strategies to become active on them.

Conversion — Stage Three

Conversion is every medical marketer’s favorite word, and for good reason too since this is how your medical business survives. This is where all your marketing strategies pay off. This stage is the most tricky since it is very likely that your patients may choose to not pick your medical services at all. This is why SEO experts very carefully consider the strategies for this stage, which are:

  • Use SEO optimization everywhere.
  • Apply strong and relevant call-to-actions (CTAs).
  • Use CRM methods.
  • Offer discounts or special offers for first-time patients.
  • Keep up a chain of communication.

Once you have integrated the above marketing strategies for this stage, you can count on patients to begin converting in no time. But your marketing funnel is not completed yet.

Advocacy — Stage Four

This stage is where many businesses may draw out thinking it is useless and a waste of money. However, stage four, advocacy is one of the most important parts of marketing since it deals with post-marketing. You have converted a patient successfully and they have used your medical services. But what are the chances that the patient may not choose to come back, again? The chances are very likely.

A medical marketing funnel deals with long-term marketing. With this stage, you will ensure that all your strategies will continue to pay off in the long run and you won’t have to start from scratch again. Some post-marketing tactics for this stage are:

  • Follow-up calls or texts.
  • Monthly if not weekly email notifications.
  • Sending offers and deals.
  • Reaching patients on social media to ask about their experience.

This is your medical marketing funnel, designed to keep converting patients for you as you continue to offer exceptional medical services.

What Are Some Key Benefits Of A Medical Marketing Funnel?

Creating a medical marketing funnel doesn’t just have singular benefits. It will act as a backbone for all your marketing endeavors. While creating and implementing each stage of your marketing channel, it’s essential to understand how each stage benefits you, in the long term. The essential benefits of a medical marketing funnel are:

  • Increased potential of all lead generation strategies.
  • Gives valuable insight into each marketing stage and how it affects the lead generation of your medical business.
  • Customizable and permeable which saves time.
  • Creates a fortified value around your medical business. 
  • Strengthen all other marketing aspects
  • Less chance of human error, since the funnel is AI-based.

While it may be impossible to see the benefits immediately, they certainly pay off in the long term.

Understanding Medical Marketing Funnels Is Crucial For Doctors

A medical marketing funnel is a necessary piece of the business expenditure and an essential requirement to create a medical spa marketing plan, at all. Creating a marketing funnel will have all your future and present marketing strategies covered in the long run.

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Telehealth: The Complete Guide

Medical businesses offering telehealth has become a norm. It is a service that patients expect to see offered by every established medical business, whether pandemic or not. However, incorporating telehealth services into your business framework is no easy thing. Deciding to offer telehealth services resembles beginning another business.

To offer telehealth services, there are certain rules and guidelines to follow, a framework of the process of incorporating telehealth into your medical business, and realizing how much worth you will get out of offering it. It is a complex process, nonetheless, but it can be made easier if you follow a guide and know your way around it.  

What Is Telehealth Services?

Telehealth services are a way of medical businesses offering their medical services to patients in a virtual medium. Instead of patients physically being in a medical facility to receive medical care, it is provided to them in their homes by video calls, voice calls, or virtual app consultations.

How To Set Up Telehealth Services For A Medical Business?

Similar to extending your medical business, deciding to offer telehealth services can become a jumbled mess if you don’t have a structured game plan. Here is a game plan that will help you figure out how to assemble a telehealth program:

Base Analysis

This is a fore step that will help you calculate the base measurements and figure out the rest of your strategy. The base analysis consists of carrying out a sort of survey that will help you realize the market for your program and recognize the persona of your patients, which will distinguish your intended patient group.

Design And Structure

The core objective of designing your telehealth program is satisfying your patient’s needs and exceeding their experience. Numerous telehealth program designers make telehealth programs that perform very well from a technical perspective, yet come up short when it comes to the patient experience.

Quality Testing

Once you have a prototype of your telehealth program, test it out by creating a fake group of patient profiles. If it runs smoothly through them, you can carry on. This is a fundamental step in creating a telehealth program as it gives you insight into your progress, shows what is lacking and what can be improved.

Polish And Finesse

The second to last step is making sure all the rough ends of your telehealth program are tied. The things you should consider rechecking before launching your telehealth program services are:

  • Simple for patients and staff to use and operate.
  • HIPPA complaint
  • Safe and free of any errors
  • Eligible for bearing patient traffic load

Launch And Feedback

Finally, after quality tests and final checkups, you should have a working telehealth program at your hands at this stage. Make sure you announce its launch on every promotional and marketing platform. Moreover, its promotion is something you should be carrying out months before its launch so patients can look forward to it. Once you launch it, keep your eyes open for any sort of feedback.

What Are The Benefits Of Providing Telehealth Services?

Aside from the fact that telehealth services are now considered the norm and a defining aspect of a medical business’s success and reputation management doctors, they are beneficial both for the patient and the medical business providing it.

Builds Your Patient Reach

Distance and travel time among patients and medical businesses can restrict their relationship. You would be surprised to know how many patients are impressed by your online standing, medical site, and services but will not pick you if you are far away from them. By offering doctor telehealth services, that loss of patients is revived.

Improves Patient Experience

If you are a successful medical business, your waiting room likely stays crowded. This can mean a negative point for you, however, because patients don’t want to wait to receive medical care. With introducing telehealth services, patients don’t have to wait at all. It improves their overall experience and may end up with them leaving a positive review for you.

Convenient and Accessible Medical Care

Virtually receiving medical care is favored by at least 74% of patients worldwide. Not only is it a convenient way to provide medical care but a favored way to receive it by patients. With pre-made appointments, it is time-saving, convenient, and accessible than in-person visits.

What Are The Guidelines For Setting Up A Telehealth Service

Even after following the game plan above, there are still guidelines that you have to follow when you decide to offer telehealth services to your patients.

Deciding When To Use Telehealth

Telehealth cannot cover all your medical services. There is still some medical care that will require you to do in-person visits. Still, you can offer telehealth services to patients who want medical care for diabetes, hypertension, mental sickness/social wellbeing, etc. It is up to the medical business to decide when it is agreeable to provide medical care via telehealth.

Virtual Prescriptions

Prescriptions on telehealth are a tricky matter. As mentioned before, for certain medical conditions, such as mental wellbeing, it is alright to provide virtual prescriptions. But the doctor must have a prior relationship with the patient before prescribing.

Educating Your Patient

You must inform and thoroughly educate your patients before providing them telehealth services, They must know every aspect of the program and the security you will provide their personal information. Only after their consent, can you provide them telehealth services.

It Is Now A Medical Business Necessity To Offer Telehealth

It is important for a medical business nowadays to offer tele health services for doctors, whether in the form of an app or just plain virtual consultations. Not only is it crucial for your business’s success but for improving your patient’s experience.

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5 Ways to Make Your Medical Business Less Vulnerable to Search Engine Algorithm Changes

Search engine algorithm changes are something that everyone who owns an online business dreads. A single algorithm change is enough to jumble up any rankings you have and change your patient traffic rate and can take your medical site from its high ranking and push it way down to the second search result page.

Search Engine Algorithm

While search engine algorithm changes are updated for improving the user experience, they can be the cause of all your marketing efforts going down the drain. Algorithm changes are unavoidable and there are few things that can protect your medical site from getting the full hit of them.

It is said that if your medical site follows white-hat SEO practices, you are safe from the algorithm changes; it can still be affected by them, nonetheless. Even if Google doesn’t disclose the secrets of how it ranks sites after an algorithm change, it does provide some useful protocols that can protect your medical site from the get-go.

Use Your Medical Content As Armor

Your medical content is the bread and butter for your medical site. It decides your medical site’s success and can be the saving factor for it when you go through an algorithm change. You should protect your medical site by posting protective medical content on it that will be reason enough for patients to seek out your medical site and get you those high rankings.

Your medical content is something that plays a permanent role in building up your online standing and you can benefit from it for several months after posting it on your site. Google recognizes valuable content and regards it highly.

If your medical content is of such a high-quality that patients especially seek it out on the internet, Google will have no choice but to keep your medical site in its high-ranking lists and keep you sheltered from the algorithm storm.

Perform Weekly Site Audits

Site audits should be on your to-do lists from the very start. Every successful online business carries out regular site audits to identify the aspects of their sites that are flourishing, the ones that need work, and the ones that should be taken down. Site audits are especially useful for protecting your medical site against search engine algorithm changes as well.

By carrying out weekly site audits, you can be made aware of the three main aspects of your medical site that Google looks into. These three defining aspects are:

  • Site loading time
  • Site indexing
  • Site navigation

Excel in all three of these and Google won’t find a reason to throw your medical site in the algorithm storm and mess up your rankings. By carrying out a site audit, you can find out the loading time of your medical site and work on it to improve it, correct your site indexing and simplify your site’s navigation. 

Besides that, you can also check whether your Google My Business profile is updated and running, your medical content meets Google’s guidelines (content that should be longer than 500 words but shorter than 2000 words), and that each page of your medical site is unique and purposeful.  

Stick With Your Target Medical Keywords

The best way to avoid letting all your rankings flow away with an algorithm change is to create some base strengths and keep them strong enough to endure anything. Picking out target medical keywords is one of them.

While you can experiment and test while carrying out a keyword campaign, set aside your core medical keywords and work on improving them so they can protect you from any algorithm change. Don’t be fooled by the idea of choosing extra keywords to encourage more traffic during an algorithm change.

This can cause you to lose the keywords that work for you and any chances of patient traffic. These new keywords can weaken the importance of your current target keywords and therefore you may lose a large portion of the patient traffic you generally get. This can expand the effect of the algorithm change.

Focus On Authentic Linking

There is a very popular saying regarding backlinks that goes as “be wary of the bite of a backlink”. The truth of this saying may hit you during an algorithm change if you are not careful with where you get your medical backlinks from. During an algorithm change, Google specifically picks out sites that have weak and unauthorized sources for their backlinks.

 If your medical site is one of them, you may end up losing more than just your rankings. To avoid this predicament, simply employ backlinks from safe and authorized sources that Google recognizes and be sure to have them generate at a safe rate.

Generating backlinks too fast may also end up with your medical site getting in Google’s list of suspicious sites. According to the latest algorithm change, Google’s main focus isn’t on the volume of backlinks but rather on the authenticity of their sources.

Keep Other Doors Of Patient Traffic Open

Aside from losing your rankings, an algorithm change can cost you losing your patient traffic as well. This can affect you even more if you only use your medical site to promote your medical services. To avoid losing so much patient traffic, simply create different traffic inducing platforms to keep up your patient flow.

Social media is especially beneficial in this case since you are not leaving all your eggs in one basket. By using social media marketing for medical practice to promote your medical services, you are creating different doors for patients to find you in case your medical site is suffering from an algorithm change and your rankings are down.

Search Engine Algorithm Changes Are For Improving User Experience

While search engine algorithm changes may negatively affect sites, they are designed to improve user experience. If any site fails to keep up with the new algorithm guidelines, it simply gets weeded out by it. To avoid suffering from the same fate, make sure your medical site is safe by the above 5 protective protocols.

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How Does Telemedicine Help Your Online Healthcare Business?

The medical field is continually evolving, new practices and ways getting introduces to make the healthcare industry better than before. Though telemedicine was introduced a while ago, the usage of its services now has been greater than ever, especially now in the current period of the pandemic. It is now expected out of every known medical business to provide telemedicine services to their patients.

Gaining patients is no walk in the park, which is why most successful medical businesses offer telemedicine as a software-as-a-service (SaaS) so they can at all times stay connected with their patients and never give them a chance of deserting their medical services. These medical businesses offer telemedicine services as a monthly subscription service while staying HIPAA compliant.

What is Telemedicine?

Telemedicine is possible one of the convenient and advanced approaches to offer medical services to patients. Medical businesses and service providers make use of phones and the internet by doing virtual calls, and group consultations to offer their services without having the patient visit their medical facility, physically.

Besides offering consultation to patients, doctors use telemedicine to do therapy sessions and group conducts while maintaining a safe environment for everyone. It is a convenient and comfortable option of providing and receiving medical services for both doctors and patients.

Why Should You Offer Telemedicine Services for Doctors?

Telemedicine has been around for quite some time now, but its rate of use has been quadrupled several times these past decades. It is now considered a primary service that all online medical businesses must offer to remain credible and renowned everywhere.

Convenient and Accessible

It is often difficult for patients to receive medical care from a medical business if they are situated far away. Even if they are impressed by your marketing efforts and what you have got to offer by having a look at your medical site, they might not choose your medical services if you are located far away from them.

This is why offering telemedicine for healthcare business may help you to keep those patients who are far away from you. No one wants to leave the comfort of their homes and drive for hours to receive medical care. A study done a while back showed 74% of patients choose medical businesses with telemedicine services over the medical businesses that don’t.

Offering telemedicine services is the most convenient form of providing medical care as a doctor. Additionally, it also saves the patient from idly sitting in the waiting room of a medical facility and just receive their medical care via their due virtual appointment. By offering telemedicine services you not only make the whole process of providing medical care easier for but also for your patients. It also cancels out the chances of you losing potential patients due to distance issues.

Improves Patient Engagement

Back then, it was quite easy to gain patients and keep them engaged since there weren’t many choices for them to pick from. However, times have changes marginally and patients are more educated than ever, they require the best of your medical services to convince them to pick you as their choice of a medical service provider.

If potential patients come across your medical business but see that you do not offer telemedicine services doctors, they won’t be as impressed by you and may likely consider picking another medical business. Offering telemedicine also plays out in your favor since you can offer your medical services even in case of any natural emergencies that require you to close your medical facility temporarily. This way you don’t lose patients but gain more and keep the existing ones engaged. 

Offers Support To Your Budget

Every telemedicine healthcare business runs into financially tough spots every once in a while. If you are struggling to offer your medical services at your medical facility, offering them through telemedicine may help you keep up your medical business in that financial crunch. Since it requires nothing but just being on the call, you can save a lot of money by avoiding expenses that would naturally come across you if you were seeing patients at your medical facility.

Offering doctors telemedicine services is an aid for your business’s budget and can help you cut down over-employing staff and save some money. It also financially helps the patients as well since they don’t have to drive all the way up to a medical facility to receive medical care. Receiving medical care via telemedicine is a way that a lot of patients prefer.e

Keeps Up Your Medical Business During Covid-19

Covid-19 has been the cause of many medical businesses closing down due to social distancing. However, your medical business can stay up and running if it offers telemedicine services. Since offering medical care to patients via telemedicine doesn’t require any physical contact, you are safe to carry out seeing patients and keeping up your medical business. This is one of the biggest solutions to carry on your marketing for medical practices and business and not lose any patients along the way due to the pandemic.

Telemedicine Is The New Way Of Online Medical Care

Telemedicine is a service that is being offered by almost every able medical business on the internet. Patients especially seek out and favor medical businesses that offer telemedicine services since it is something that is amiable for both doctors and patients. You should consider offering it too, if you haven’t already to gain new patients, retain the ones you have already and keep them engaged.

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Medical Website Translation Vs. Localization: Which Is Better?

You can keep things simple and easy if your ultimate goal for your online medical business is to earn a couple of patients and keep things steady. But, if you have a bigger picture in mind for medical business and want to see it flourish and shine both locally and worldwide, there are a few things you must take into consideration.

To turn your medical business into a global phenomenon, you must tailor it to meet the needs and understanding of almost everyone. One of the major endeavors you must choose is between localizing your medical site or translating it. If your medical website is venturing off into new business sectors, it’s really important to make your medical website accessible in your potential patient’s dialects and languages.

Many people see the terms localization and medical website translation and treat them as synonyms. While they have similar objectives, there are some stark differences between the two. To turn your medical business into a local and international success, you must understand the differences between the two and identify which one will work the best for your circumstances and needs.

What Is The Difference Between Localization and Medical Website Translation?

Contrary to popular belief, localization and translation of a website refer to different things. Localization of a language is a process in which you adapt your medical site and services into the language or dialect of the area or residential zone that you want to promote it in. It also covers both linguistic and cultural adaptation.

However, translation is the process of changing the text into the language of the targeted area. But as there are differences in the languages of the area, this would not be very much effective. While localization focuses on a specific targeted area, translation is a more general and expanded approach.

Medical Website Translation

Medical site translation is a more general and expanded way of reaching patients and is used by a medical business that has the objective of going global.

Expands Your Medical Business Reach

Not everyone speaks English, and if you want your medical business to achieve a global reach, you must tailor it for people of all languages. Focusing on multilingual and worldwide business sectors is an incredible method to encourage development in your medical business, and by translating your medical site, you do just that and open doors for international patient traffic.

Adds To Your Medical SEO

If you enable the multilingual option for your medical site, you open doors for experimenting and conducting with your medical SEO. With site translation, you get the option of new medical content and with new medical content, your medical SEO gets refreshed and updated.

Sites that are translated are jam-packed with great keywords that assist with their SEO. With medical site translation, you get the option to improve your SEO. Doing that lifts search rankings and natural patient traffic.

Boosts Patient Traffic And Revenue

If you want your medical business to earn international recognition, you have got to show the world what you can offer. For that, you must be able to reach people of almost all languages. International patients won’t know your medical business if they cannot understand what you have to offer to them.

Translating a site cancels out the language barrier that comes with international marketing. With the option of your medical content available in all languages, you make it visible to everyone. That opens the gate for international patient traffic which later boosts your revenue.

Medical Site Localization

Medical site localization is a targeted and focused approach to reach the local patient traffic of an area you want to promote your medical business. This focuses more on the local languages and their dialects and ways.

Supports Native Languages

If you want your medical business to flourish, you have got to make it diverse. Localizing your medical site is a guaranteed way of ensuring that your medical business becomes a local success. According to the official U.S government census, almost 350 languages are spoken in America. If you want your medical business to flourish, you must cater to all those languages to reach all local patients.

Improves Patient Experience

When patients click a medical site, they mainly look for five things:

  • Quick loading pages
  • Simple site design
  • Engaging medical content
  • Mobile optimization
  • The option to see the site’s content in their local language.

If they fail to get that from a  medical site, they leave it. You can avoid the same predicament by localizing your medical site. Not only does it improve the patient experience but shows attentiveness on your part. When patients find your medical site full of content in their native languages, you are less likely to increase your bounce rates.

Multiplies Conversion Rates

While localizing your medical site shows your attentiveness to the diversity of all local languages, it also helps you secure leads and boost your conversion rates since you are now catering to potential patients who were looking for a medical business that offered medical marketing services for doctors in their native language. It gains you popularity among those native patients and ultimately, multiplies your conversion rates.

Localize And Translate Your Medical Site To Turn It Global

While they are often mistaken to be the same thing, translation and localization are night and day. It is up to you to decide which one works for you. The best way to do that is figuring what their objectives are and do they collaborate with your business objectives.

While site translation is a great option if you are looking forward to steeping your medical business into the international medical market. While site translation is a profitable choice, it often loses the touch and effect of the content. But with site localization, you can cover that issue.

Site localization is more focused and doesn’t let the content lose its meaning, but it is more expensive. Now it comes to you to decide which one meets your ultimate objectives and what market (whether local or international) do you wish to cater to.

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How To Keep Up A Successful Medical Business Even In The Pandemic

No one was prepared for the massive impact the Covid-19 pandemic brought with itself on the world. Since it has affected everything on the globe, businesses aren’t safe either and if we talk about medical businesses, people have been having mixed approaches as to how to keep them up.

As a doctor who owns an online medical business, you can turn the circumstances around in your own favor and make them work out for you. As an owner of a business, you must know about one of the most major rules of marketing, which is adapting to unforeseen events and coming up with approaches that will protect your business for them.

You need to follow the same in order for your online healthcare business to keep running. With a few adjustments and a couple of measures of adaptations, you can tailor your online medical business to still run successfully. With the help of the helpful tips below, you can turn the unfortunate circumstances around for you.

Investing Smart In Your Marketing Campaigns

To protect your online medical business from falling down the slope of useless financial investments, you must thoroughly collect your financial plan. Since Covid-19 has had a more physical impact on businesses, cut back on campaigns and strategies that center around promoting your online medical business in a physical way.

Draw up a calculation and figure out what you’re spending now and what you were spending before to identify what can be put on hold until the situation normalizes. Investing smart in your marketing campaigns has a very powerful impact on your business’ capacity to endure the harsh outcomes of the pandemic.

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Think of it as cutting the excess fat off of your financial plan. If you can separate your uses into what is essential versus what can be dispensed with, you’ll have the option to remove a great deal of the fat and give yourself an income advantage to support your marketing aspects that are active during the pandemic.

Brushing Up your Social Media Patient Network

Now that everybody is home, they are on their social media now more than ever, which for you, equates to a high flux of patient traffic. Use this opportunity to put more and more effort into your SMM (Social Media Marketing) strategies and reach out to your existing and potential crowds of patients to let them know that your medical business is up and running.

Since a lot of patients are now on their social media accounts looking for online medical businesses, reach out to them to let them know about the updated practice in your medical facility or any Telehealth services that you may be offering. To show your activity on social media platforms, you can:

  • Start virtual meetings with potential or existing patients.
  • Publish supported posts or paid ads.
  • Post any deals or notifications you may have.
  • Notify your patients about your Telehealth services.

Adjusting And Adapting Your Medical Business

The Covid-19 pandemic is transforming every business on a scale no one could have foreseen. The businesses that had a contingency plan on the ready is disturbed less and adapted to the circumstances more quickly rather than the businesses that are still adamant about following their old ways. That right there is the key. For your online medical business to flourish even in the pandemic, you need to adapt and adjust.

For instance, if it’s the issue of your struggling finances, you should overcome that issue by reducing your budget on the relevant aspects of your business and putting them on hold. Investing in creating a space that works mainly virtually and handles all your online marketing work virtually, can help you keep up your website and medical services.

Similarly, if your area of work is on a strict lockdown and your medical facility cannot accommodate patients, introduce online medical services like “Telehealth”, “Virtual Consultations” or “Virtual Care” that doesn’t require any physical interaction between you and your patients.

Introducing Resourcefulness To Your Circumstances

Since this pandemic is something that no one anticipated, right now online businesses have very little to work with. This is where you can work with your creative team to come up with new ideas to keep your patients engaged and avoid the risk of losing them. For instance, if you have decided to offer Telehealth services to your medical services, update your medical site’s landing page accordingly.

Add a signup form for patients to fill up if they are interested in your Telehealth services and promote them in every way possible. Use your social media platforms for doctors, PPC, email marketing, or even SMS alerts to reach out to patients to let them know about your update services and how you are still working.

Planning Ahead For The Future

It is the practice of successful businesses to learn from unexpected circumstances and learning from them. You need to do the same for your medical business to flourish. Assemble all that you have learned from the pandemic and what are the most successful strategies and practices that kept your business running and sort them out if any more circumstances like this pandemic occur in the future.

Invest your efforts and time in planning out the progressions you must make to permit yourself to remain in business. This is also necessary for you to remain at the top of your game and staying two steps ahead of your rivals and competitors. 

Adapting Your Medical Business To The Pandemic Is Important

All around the globe, businesses are shutting down fast because they are failing to keep up with the pandemic. You can avoid this by adapting your online medical business accordingly and keeping up your medical services in a safe and distanced way.

If you want to maintain the traffic you have currently and not lose any leads, you must market towards your patients. However, if you want to not only maintain the flux of your patient traffic but increase it, you must move in a strategic way and operate your medical business in a calculated way against the pandemic.

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How Can You Generate New Leads For Your Online Medical Business?

Generating leads is something that business experts still ponder over. You need to create medical leads, both business-to-business  and business-to-patients, to keep your medical business up and running with no ticks. That is the reason that most medical businesses spend all their marketing budget on strategies that will help them to generate new leads.

Generating leads doesn’t just mean that you will get new patients, but it also opens the doors for sponsorships and upgrading your online standing and reputation everywhere.That is the reason that most medical businesses regard leads as gold coins.

Most people forget the foundation of generate new leads and just focus on getting their conversion rates to skyrocket by improving their CTAs (call to action) or getting patients to fill out appointment forms rather than improving their overall lead generation strategies and how to get patients to click on their medical site and pick their medical services.

You just can’t have good conversion rates without creating a lead generation strategy to support your conversion rates. Generate new leads becomes easier the second your targeted patient demographic sees your running and optimized online medical site with good engagement and call-to-actions.

A Powerful Landing Page For A Medical Site

A powerful and impactful landing page of a medical site can do 80% of the lead generation work for you if you get it right. Your potential patients visit your medical site to seek out the medical content you have on display with your medical services. Be that as it may, it is certainly hard to keep them there long enough to engage in your medical services long enough. The assessment of a landing page of a medical site goes as :

  • What page opens when patient traffic lands on your medical site?
  • What sort of medical content do you offer at this page?
  • Is it engaging, informative and promotive enough?
  • What are your patient bounce rates on this page?

While the “About Us” page is ideal as a landing page, it won’t do much to the extent of pulling in leads for you. Good lead generating landing pages have a much more explicit presentation and impact on patients visiting them. An impactful landing page must work as a 50\50 proportional rate.

It should offer the patient the medical content they are looking for , all the while engaging them long enough to promote your medical services to them and convert a potential patient into a patient.

Medical Site Optimization

All your marketing strategies follow a circular motion with inter-related links. In simple words? All your medical marketing strategies are connected to each other and depend on each other to be successful. Similarly, your lead generation is connected to your SEO. A medical site that is not optimized for search engines is as good as a dead website.

When you optimize your medical site, you plug your site and your medical business into a “socket” of sorts and becomes “live”. Meaning, it becomes connected to the internet and search engines can reach it and move it forward to patients who are looking for it.

For instance, in case you’re a dental medical business situated in Portland, it is ideal for search engines to rank you for “dental care in Portland” or “best dentist near me in Portland in SERPs. With optimization, your keywords come in to add their part too.

Showcase Patient Reviews Everywhere

Speaking of gold coins, your patient reviews act like them for your lead generation too. Online patient reviews are quite possibly the most proficient ways for developing new leads and pulling in potential patients to your medical business.

You can do this by sending an email expressing gratitude toward the patient for their visit and urging them to review your medical services and their experience on the web.

You can offer deals or free one time check ups to encourage patients for posting on the online reviews. Post them on your medical site, your Google My Business account, social media, everywhere you can manage.Showcasing your patient reviews online won’t just assist you to improve lead generation but also fortify patient connections with you and get your name out there.

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 Invest On Social Media Platforms

With Facebook, Twitter and Instagram supported advertisements, interpersonal organizations have made considerable progress in fortifying lead generation campaigns. Driving focused patient traffic to your medical site is made easy with the help of social media marketing. Treat your social media accounts like you treat your medical site.

Post high quality medical content on it along with your patent reviews to encourage more leads and drive potential patients to your actual medical site. In order for a constant and growing lead generation, you must have a strong social media campaigns for doctors. It is a good practice to tailor your messages depending on who your intended patient demographic is and what they anticipate from you.

Unmatchable Medical Services

In the end, it all boils down to this. All your generate lead generating marketing strategies will be useless and irrelevant if your actual medical services are not up to scratch with them. You must have unmatchable medical services to begin with. If you can satisfy your patients, your path forward will be much easier.

You need to show genuine interest in your current patients. Offering them your very best medical expertise and services will be the lubricant that will get the wheels of your lead generating engine to move forward. Make them feel welcomed and give them undivided attention and treat them as if they are your only patient.

Generate new Leads For A Successful Online Medical Business

Lead generation is no easy work. It requires patience, hard work and always being updated with the online marketing strategies. With creating a successful lead generation campaign, you must always keep your intended patient demographic in mind and always retouch it to keep it polished.

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