Every reputable online business recognizes the importance of SEO. It is an ever-evolving set of strategies that continually works to expand a site’s online presence through various advanced promoting tactics. As an online medical business, the major part of SEO is dedicated to raising your medical site’s ranking or positioning on search engine result pages (SERP), which brings visibility and then, patients to your medical services. The more visible your medical business is on search engines especially, Google Algorithm, the more patient visits you will get in the end.
But, once you base your revenue and business profit off your SERP positioning, you are now under the influence of Google’ algorithms. To make your medical SEO count, you need to stafy Google and the prerequisites in its ever-updating algorithms. No patient will ever be likely to click page 2 or 3 if they are searching for a reputable medical business and if you have failed to keep up with Google’s algorithms, that is where your medical business will end up ranking. To avoid this from ever happening, learning about Google algorithms, tracking them and updating your medical site accordingly are smart moves.
What Is Google Algorithm and Why Is It Important?
Basically, Google’s SEO algorithm directs how far up your medical business shows up on Google’s SERP. The algorithms work through various estimations that fundamentally direct sites through ranks. With Google, SEO algorithms are composed of certain codes that are then used to filter the internet and rank sites as indicated by how well they follow said code.
It then chooses which sites will show up for separate searches or keywords made by online users.As a doctor owning an online medical business, you need to follow Google’s algorithms to make sure your medical site always pops up in the top ranks, whenever a patient looks you up. Al ot of online business owners consider these algorithms a nuisance and a “punishment” set by Google to not let their sites stay on top of SERPs.
This is, however, is untrue, since these algorithms are designed to keep online sites and businesses performing at their optimal and provide the best experience for online traffic, which in the end, is Google’s main goal. If you slack in keeping up with these algorithm, your medical business and site can be affected in terms of:
- Your medical business’s visibility and ranking.
- Your organic patient search traffic.
- Your patient conversions.
- Your overall return on investment (ROI).
- Your online revenue.
How to Track Google Algorithm Updates?
The first step to keeping up your medical business with Google’s algorithms is to keep track of them. Google doesn’t upload a monthly newsletter for its every update, however, you can track them by the following measures.
Monitor Your Medical Ranking
Using Tracking Tools
AI is always better to rely on when you are testing it against another AI. Algorithm update tracking tools have mixed stances. On one hand, Google doesn’t like them since they can pick up minor updates, which can cause you to update your medical site accordingly when there was no need at all.
On the other hand, they are extremely helpful in keeping an eye out for major updates, if you double-check each before acting on them. Some of these tools such as MozCast, Panguin Tool, SEMrush Sensor, and Accuranker Google Grump Positioning track your medical SEO and alert you if there has been an algorithm update.
Set Customized Google Alerts
You can set custom Google Alerts to track any algorithm updates. Simply click on www.google.com/alerts/ and customize when you want to be alerted. You can customize your algorithm alerts based on:
Whenever any medical SEO experts or sites publish anything about a new algorithm update, which they do after fact-checking it a hundred times, you will be notified via email.
How To Keep Up Your Medical Business With Google Algorithm Changes?
Once you master tracking algorithm updates, it is now time to update your medical business and site, accordingly. You can get away without making any major changes by following some hacks, which are:
Monitoring Your Medical Site’s SEO
When an algorithm update is confirmed, do not make haste into updating your medical site accordingly. Let a couple of days or a week go by before checking your medical SEO data, to see how your medical site is adapting to the new changes. You can then track the changes, compare and contrast the results, and then update your medical SEO.
Keep The Updates Steady And Controlled
A small or minor change in your medical SEO strategy can create a huge change, sometimes not for the best. When it comes to updating your medical site according to the latest algorithm update, it is advised to make changes in your medical SEO and content strategy slowly and gradually, testing the results of each out and then progressing with the next one.
Make Sure Your Medical Site Is Fresh
Google hates nothing more than sites with outdated content and information and loves to throw them down to the last of its search results pages with each algorithm update. To avoid this, make sure that your medical site is updated with fresh and strong medical content. Try to keep it fairly simple as investing on expensive types of medical content such as podcasts or visuals may end up costing more and producing low results as the traffic rate is all over the place during an algorithm update.
Updating Your Medical Business According to Google’s Algorithm Changes
In the end, Google’s algorithms are designed to keep sites and businesses up to par with its standards and provide its users the ultimate experience. Unfortunately, for online sites and businesses, this can be quite a hassle if they slack off on keeping up with algorithm updates.
To avoid your medical business from being subjected to appear on the second or third search result page of Google, tracking and keeping up with Google’s algorithms is something that may require some effort but will save you the loss of losing patients and your online credibility in the long run.