Getting backlinks through a natural and organic way is perhaps one of the most difficult tasks in medical marketing. While you may come across many sites that will claim you to get a thousand backlinks per day, their worth and strength will be next to nothing when you go through a search engine algorithm change.
This is why medical guest posts are an incredible SEO and backlink acquiring tool when utilized accurately. Essentially, there are two advantages to guest posts. To start with, you get to advertise your medical business to various patient crowds and increase your patient traffic, and secondly, you get several organic backlinks to your medical website.
If you post on a truly mainstream medical blog, you can get a big flux of direct patient traffic to your medical site. The next best benefit of medical guest posting? You get truly organic and authentic backlinks that can withstand any search engine algorithm changes. If the site that is hosting your medical posts is a high ranking one and it is in your field of business, it adds to the strength and power of the backlinks.
Find Medical Sites That Host Guest Blogging
This is where you might want to spend a little more attentiveness on and pick out the host sites that have high rankings. Numerous sites that host guest posts have a different segment or page where they list their guest posting rules. Simply type in your niche of guest posting or medical field on Google followed by “guest blog,” “write for us,” etc.
For instance, in case you own a medical business that provides orthodontic services, you could look for:
“Orthodontist” + “guest post”
“Orthodontist” + “contributor”
“Orthodontist” + “write for us”
These search terms may help you come up with guest posting host sites. Pick out several of them and observe each. Read their rules and choose the ones that will collaborate best with your objectives and type of medical guest posts.
Keep A Close Eye On Your Rival’s Backlinks
While the saying “it is always best to know what the enemy is saying” would be too extreme in this situation, it is however a good practice to always keep an eye out for your rival’s success and their method of achieving it.
You can learn a lot from your rivals if they have a successful medical business. Find out what host sites they are using and will they work for you. To figure the rate of your rival’s backlink generation, you can use the tools such as Moz Link Explorer to see the sources and rate of generation of their backlinks.
Refine Your Medical Content Ideas
Guest posting is a much more serious task than just posting medical content on your medical site’s blog. You need to be more precise when picking out medical content ideas fr your guest posts. Think of the ones that you know patients want from you. Once again, research and see what is working out for, for instance, other Orthodontists online.
You can also use tools like BuzzSumo to come up with medical content ideas. You can also use some more online tools like CoSchedule to come up with great post titles. Once again, see the host site and what kind of medical guest post they allow, this can help you base your ideas for your own medical guest posts to pitch to them.
Start Your Medical Outreach
It is now the defining stage for your medical guest blogging to acquire backlinks. Revert back to the host site of your choice and click on their “Get in touch with us”. Attempt to search for an email address if available. If not, you can make use of their contact forms.
That is the simple part. The more troublesome part is to pitch and sell your idea to high-authority online host sites. A simple and straightforward email is probably not going to give you a great result. You can follow them on social media platforms and get in touch with them.
That is an extraordinary method of making yourself known. If you have a successful medical business, following them on social media online will do the trick. You won’t even have to pitch your guest posts, they’ll offer to have them on their host site for you.
Compose Your Medical Guest Posts
If you get offered to post on a host site or your pitch gets accepted, it is now time to carefully maneuver what you have got to say. You need to come up with medical content that is precise, has a mention of your medical services, and will get patients to click on it. A couple of key things to be remembered when composing these medical posts are:
- Always make sure that your medical guest posts follow the rules and guidelines of the host site.
- Your medical guest posts must be SEO compatible.
- Always provide a link back to your medical site. This is a crucial practice in order to get backlinks from your medical guest posts.
Track and Measure
Now is the time to stand back and observe. You may not get it right from the first few tries, yet with practice, you will definitely notice your medical guest posts generating backlinks for you. Guest writing for a host site is a tedious and cumbersome task.
After the submission of your first batch of guest posts, track their performance see what is lacking and what needs work. Compare yours to other guest posts on that host site. Hire SEO experts to keep track of your backlink profile and generation. Make sure to set up regular backlink checks to keep track.
Gaining Backlinks Via Medical Guest Posting Still Works
Many marketing experts assert for guest posts to acquire backlinks. When an authoritative and legitimate host site displays your medical posts bearing your medical business’s name, your backlink generation speeds up. The quality of these backlinks is organic and verified by Google itself.