29 Nov
It is a common saying among medical marketers that goes, “medical business owners need an extra set of hands to get by”. Which is a roundabout way of saying that doctors and healthcare business owners have a lot on their plates when it comes to medical marketing.
From managing multiple medical marketing campaigns across various platforms, keeping up with their medical SEO stats, tracking and evaluating patient conversion rates, designating medical marketing budgets while making sure that their ROI meets their business expectation, it is safe to say that you have a lot to manage and look after.
As an online medical business owner, your medical keywords mean a great deal to you. Whether it is for creating hashtags for your Facebook and Youtube medical marketing campaigns, creating seasonal special campaigns, or just simply for narrowing and expanding your patient reach for your PPC campaigns, your medical keywords are the building blocks for your medical business. This is why it is harmful to just guess and come up with medical keywords on your own. To make sure that your medical ads and campaigns perform optimally, finding the right multi-purpose and cross-platform medical keyword research tool is crucial.
Why Should Doctors Use a Multi-Purpose Keyword Research Tool?
As someone who is used to creating medical marketing strategies based on keywords, there are a lot of efficient medical keywords tools available in the market that fall short of their prestige due to their restricted user-purpose and limited features. It is a common belief among online marketers that an online marketing tool must be multi-purpose and can be used for cross-platforms to create marketing practices efficiently.
A multi-purpose and cross-platform medical keyword research tool is helpful in finding medical keywords that can be used for social media (SMM) campaigns, Google Ads search campaigns, normal display campaigns, SEO blogs, Youtube and Facebook Ads, and more.
Medical keywords that are relevant and have high growth potential do not vary much when it comes to using them across multiple marketing platforms so it is useless and wasteful to spend extra time and effort on researching medical keywords for each specific platform. While there are a lot of keyword research tools that meet this criteria, picking the right one can change how you manage and create your medical marketing campaigns forever.
5 Multi-Purpose Medical Keyword Research Tools for Healthcare Businesses
An ideal medical keyword research tool that is cross-platform and multi-purpose is something that fits the custom needs of the user. In order to select which, one fits your marketing needs best, here are the 5 best multi-purpose medical keyword research tools along with their explained features:
1. KeywordTool.io
KeywordTool.io is an incredible multi-purpose tool when it comes to finding long-tail medical keywords for medical SEO and PPC. This tool uses Google autocomplete, which is an AI tool that uses patient search behavior and data to come up with long-tail medical keyword suggestions for any medical term or service. While you could only see five suggestions when you use Google autocomplete, this tool highlights hundreds of options for potential medical keywords.
This tool can be used for cross-platform purposes as it can prepend and append the term with words and suggest medical keywords fit for marketing campaigns for Google, Facebook, YouTube, Instagram, Bing, Play Store, Amazon, and Twitter. Aside from generating medical keywords, you can also use KeywordTool.io for looking up data such as search volume, cost per click (CPC), medical keyword competition, and competitive analysis information.
2. Growthbar
Primarily an SEO tool, you can also use Growthbar as a cross-functional medical keyword research tool since it provides the standard information you can expect from a well-performing medical SEO platform. Aside from providing medical keyword suggestions, this tool hands out monthly search volume for your medical keywords, cost per click rates, difficulty scores for the medical keywords, potential rank tracking, and medical site analysis with domain authority.
This tool generates medical keywords for not only Google search ads but for Facebook, Youtube, and Instagram as well. Growthbar also provides you AI help when it comes to content creation as well such as assisting with creating backlinks, headings, blog titles, image links, etc.
3. KWFinder by Mangools
KWFinder’s easy-to-navigate interface helps doctors generate relevant medical keywords that can be used for platforms such as Google, Youtube, Amazon, Facebook, and Instagram. It also provides you with all of your medical keyword basics such as multi-platform keyword suggestions with long-tail variations, medical keyword volume index, cost per click and keyword competition, SERP analysis, and medical site analysis. This tool uses smart AI that generates unique medical keyword suggestions that aren’t just the term you typed in with the words or terms appended to it.
4. Serpstat
While many are accustomed with Serpstat already, most people aren’t aware of its multifaceted features that generate medical keywords for multiple medical marketing platforms. It provides the basic medical SEO, PPC, and competitive analysis data as well and gives you the patient intent stats for platforms such as Google, Youtube, Instagram, Twitter, and Amazon. It also provides you with a medical competitors graph with the medical keyword suggestion. You can also use this tool to analyze the user experience and evaluate the domain authority for your medical site as well.
5. Ubersuggest
Another user-popular tool, Ubersuggest is one of the most effective tools when it comes to medical marketing. It is not feature-restricted and doesn’t make the user switch tools since it offers it all. Ubersuggest allows doctors to filter potential medical keywords by doing in-system comparisons and comes up with medical keyword suggestions based on preposition variations. Similar to a lot of premium-quality keyword tools, Ubersuggest offers SERP and medical site analysis data and helps with content creation.
It uses helpful annotations such as “The average web page that runs in the top 10 for this medical keyword has XXX backlinks and a domain score of XXX“. It generates medical keywords to be used for medical marketing campaigns such as Youtube, Facebooks, Google, Instagram, Twitter, Amazon, Play Store, and more. It also provides platform-specific marketing data such as the number of shares of a medical post or likes. Its other features range from domain rating, referring domains, backlinks, competition, cost, interest trends, medical keyword rank tracking, rich snippets, and SEO audits.
Medical Keyword Research Tools Make Life Easier for Doctors And Healthcare Businesses
Doing good medical keyword research is what determines the potential and future of your medical search marketing campaigns. It is hard enough to come up with efficient medical keywords for one medical marketing platform, let alone for multiple if you run various medical marketing campaigns.
Using a proficient multi-purpose medical keyword research tool can help save that trouble and generate relevant, high-intent medical keywords that can provide structure to your medical marketing campaigns and eliminate wasteful negative medicine to improve medical PPC campaigns.
