If you are familiar with LinkedIn even a little bit, you might know this social platform to be more individuals looking to build their professional connections and networks. While that is true, there is no denying of the power of networking it holds if you incorporate this social platform in your social media medical marketing funnel.
LinkedIn is now considered a powerful contender among other social media platforms such as Facebook, Instagram, or Twitter due to its significance for online businesses. As a medical business owner, you may be surprised to discover just how many of your prospective and existing patients are on LinkedIn. Therefore, not only can you use it for generating patient leads, but for your patient retaining strategies as well.
While you may think LinkedIn is an unusual choice for medical marketing, it’s business progressive statistics say the opposite. LinkedIn is a top-rated tool for building networks and lead generation, according to Hootsuite. As a doctor, it is crucial for you to maintain your online medical reputation and LinkedIn can help you acquire patient leads in an organic way, increase the credibility of your medical services, and build a loyal patient base around your name.
LinkedIn has over 562 million users, among which are potential patients who want to learn about your medical brand, its services, its patient reviews, and why they should choose you as a healthcare provider instead of the many others out there. You can also use this platform to demonstrate your medical business’s thought leadership to your patient audience.
When it comes to LinkedIn medical marketing, you need to approach it a bit differently as you would with other social media platforms since it focuses more on network building and less on sharing content among acquaintances. Here are the top 8 useful tips you can use to grow your medical business, generate patient leads, and grow your online reputation via LinkedIn:
1. Make Sure That Your Medical Business’s Branding Is Consistent
To ensure that you grow your medical business’s online reputation on LinkedIn, consistent branding is important. This means that your LinkedIn profile must mirror what is on your medical business’s website. When you make the Company Page for your medical business, ensure that you use the logo, mission statement and an attractive banner to display your medical business’s presence.
2. Share Valuable Medical Content Features
LinkedIn is a platform where you can demonstrate your thought leadership and industry expertise to your patients. You can achieve this by incorporating rich medical content with a dynamic user experience. This differs from any run-of-the-mill, generic content and actually provides value to your patients. Videos are a great example of this. You can post informational medical videos that also promote your medical services. You can also post medical Ebooks, podcasts, and infographics to fuel your medical marketing campaign.
3. Conduct Medical Content Audits
Posting medical content on LinkedIn is a bit tricky because once again, this platform does not focus primarily on sharing content.Despite this, sharing medical content on LinkedIn is still important to shadow your medical business’s value to the potential and existing patients on it. This is why you must conduct regular medical content audits to discover what type of content is growing your online reputation on the platform.
You can also conduct cross-platform content audits, such as on Facebook and Twitter to compare and contrast your content marketing strategies’ growth on them. See what post received the most likes or shares. This can help you gain an insight to what your patient audience on LinkedIn wants to see from you.
4. Take An Active Part In Key Groups
Medical marketing on LinkedIn works a lot like medical referrals. It is a process of giving and taking and only works if you build your medical bsuiness’s networks by taking an active part in LinkedIn business groups and communities. Establishing and growing your presence in these groups and communities brings you closer to other medical businesses, keep an eye on your medical contenders, and build better relations with your patients.
5. Make Use Of Visual Content
Visuals have the highest potential of grabbing attention than any other content type. When you post snippets of your medical blogs and articles to your medical bsuiness’s Company Page on LinkedIn, make sure to add a relevant visual, such as a common image, illustration, or an infographic to them as well to increase its appeal to the patient viewing them. This will also help you get more likes, views and shares on your medical post.
As your likes and shares increase, more and more potential patients will visit your medical bsuiness’s LinkedIn profile which will lead to more brand awareness and lead generation. This is supported by the statistic provided by LinkedIn as well which says, “images lead to better engagement than text-only content”. But this is only achieved when you use high-quality and relevant images to your content and industry.
6. Use Sponsored Content
You can boost your patient following by using Sponsored Content on LinkedIn. This content is displayed directly on your target patient audience’s feed and permits you to personalize it depending on the audience’s profile data. You post Sponsored Content on LinkedIn in four formats: image ads, video ads, carousel ads, and events ads.
Each format can be targeted and personalized to different patient demographics to attain more patient engagement and ignite lead generation. You can use Sponsored Content to display your medical business’s achievements, fortify thought leadership, and promote your medical services.
7. Incorporate LinkedIn Native
Linked Native is another one of LinkedIn’s marketing features for online businesses to build their brands on the platform. This feature gives you the option to directly upload promotional videos on the platform, which can be 30 seconds to 5 minutes long.
These videos are compatible with the platform’s algorithm and drive more engagement, follow-ups and lead generation as compared to other promotional tactics. LinkedIn Native works especially well if you use it to highlight your medical services to your patients when posting a brief text to accompany them.
8. Establish Your Medical Business As A Thought Leader In Your Industry
Out of all the marketing types, thought leadership marketing is the one that works the most in your favor to establish your medical bsuiness’s credibility, build trust around your medical brand and paint you as a “leader” in your industry.
To achieve this, you need to cater to your patients more by answering their queries, actively responding to any patient feedback, doing follow-ups, always acting as a source of reibalty and knowledge when they need it from your medical business. You also need to build better relationships with your fellow medical businesses, but always stay one step ahead of them.
You should push your limits to come up with new and innovative ways to grow your company’s online reputation and brand as you become more active on LinkedIn. Explore what other brands and businesses are doing, and don’t be afraid to try out new tactics to grow your medical business on LinkedIn.