Despite there being thousands of guides and how-to articles available online, as a doctor, you simply can’t handle the lengthy SEO work for your healthcare business. If you have made up your mind about investing in getting SEO done professionally by a digital marketing agency for doctors, you already understand how important and vital investing in SEO is to grow your medical business. But the question remains, what SEO services can you expect from a digital marketing agency for doctors?
When it comes to SEO for doctors, you can’t apply the “one size fits all” approach. Every medical business and the field they perform in are different, their services are different, and their business goals are different. However, the ground for healthcare SEO remains the same. To create that groundwork, almost every digital marketing agency for doctors offers some common yet essential SEO services that can support your medical business in achieving its patient acquisition and business developmental objectives.
A digital marketing agency for doctors is a company with a team of specialized medical marketing experts in fields such as SEO, designers, developers, analysts, etc. These professionals work in collaboration to meet the requirements of their clients (doctors and healthcare service providers) to grow their medical businesses. Here are some expectations you can have from a well-versed digital medical marketing agency:
● Thorough Healthcare SEO Audits
SEO audits are designed to do an in-depth analysis of your current healthcare SEO strategy. If you don’t have an SEO strategy in place, the digital medical marketing agency will evaluate and examine where it lacks and where it can improve from an SEO perspective. SEO elements such as page speed, content quality, navigation, indexing, and UX experience are examined to identify the potential performance issues your medical website may be facing. That’s why you should always expect to receive SEO audits from a medical marketing agency.
● Medical Competitor Analysis
Thorough competitor analysis allows you to discover your online and offline medical competitors. This analysis often includes insights that can help you improve your strategy and benefit from what your medical competitor may be lacking. Competitor analysis is a common SEO service provided by several digital marketing agencies for doctors initially but you can include it as a regular part of your SEO services by customizing your plan accordingly.
● Customized Strategy
One of the biggest perks you receive by investing in your SEO is receiving a custom strategy from a medical marketing agency. Having a personalized approach to growing your medical business allows you to maximize your ROI. In simple words, you receive more patient leads.
This is why you need to ensure that the digital marketing agency you are selecting for your healthcare business must provide a custom strategy. There are a plethora of agencies out there that will offer you cheap prices for SEO but deliver you copy-pasted strategies, which doesn’t allow your medical business to subsidize your ROI.
● On-Page Optimization
Every basic SEO plan must include on-page SEO services to optimize the features of your healthcare site. This lays the groundwork for search engines such as Google to index and rank your medical website. Some common on-page optimization services a digital medical marketing agency may offer you include:
- Headers, title tags, and meta description updates for search
- Medical site’s internal linking and redirecting architecture audits
- Sitemap creation and updates
- Images and other visual elements optimization
- Medical website research and optimization with relevant medical keywords
- Medical website’s content analysis
● Off-page Optimization
Aside from on-page optimization, it is necessary to find an SEO plan that also priortizes on off-page just as much. Off-page optimization focuses on the external optimzing factors that have an impact on your ranking in SERPs. One of the major off-page optimization elements is backlinking, which relates to the quality and number of other websites that link to your medical site. Some common off-page optimization services can be:
- Checking and improving your backlink profile
- Promoting your medical content
- Creating medical content that can shared externally
- Analyzing any social media mentions about your medical business
● Monthly Reporting and Analytics
While SEO services are the majority in a digital marketing plan for doctors, a professional healthcare SEO agency should also provide a monthly analytical report that includes insights regarding your patient traffic levels and your overall SEO progress. These reports are created by field professionals who also include recommendations for where you can improve in your strategy and objectives. When you choose a healthcare SEO agency, it is important that you must provide them with your business goals and objectives, so they can monitor your progress and provide you monthly performance insights.
● Medical Website Health Checks
Your healthcare SEO is a group-effort of various elements working together to give you the desired outcome. A digital marketing agency for doctors may also include website health checks in their SEO services to moniter and improve the performance of your medical website. They may also monitor your Google Search Console and Google Analytics accounts for more detailed evaluation. They may perform website crawls to locate any glitches or errors like faulty backlinks or duplicated medical content. These issues are fixed by the web development team of the medical marketing agency right away.
After you have decided on a digital medical marketing agency, it is essential that you ask them some questions to understand the agency and their services better and from there on decide whether it is the right fit for your medical business. Here are some questions you should inquire from your healthcare SEO team before selecting their services:
- Do you have any experience working with clients in our industry?
- What results have you noticed?
- Do you need anything from us to get started?
- How soon can we expect results?
- How would you describe your comprehensive strategy for our medical website?
- Where can we improve today?
- Is this a place with a lot of potential for us?
- Is there a specific process you follow?
- Do you keep in touch with your clients on a regular basis?
Choosing a digital marketing agency isn’t easy. Aside from the money you have to invest, it also takes a great deal of research and preparation on your side to select a good digital medical marketing agency that fits your medical business’s SEO needs the best. Here at Doc Marketo, we take pride in converting a raw and traffic-deprived medical website and hydrating it with successful healthcare SEO strategies. Get in touch with us now to choose a plan that will fit your healthcare SEO needs and boost the traffic levels on your medical website.