13 Jan
Bad SEO practices for your online medical business are just that, bad. While the world of SEO is quite difficult and oftentimes overwhelming to get used to, it is very easy to pick up bad SEO practices that you may have read from someplace.
Not only are they harmful to your medical site but are poisonous to your online standing, ranking and eventually your overall medical business. Following bad SEO practices can actually cause your medical website to be kicked aside as a bad website by Google and other search engines..
Contrary to every general SEO related article that says that SEO is just posting content on your website and promoting it, it is a lot more than that. Google is always on the lookout for websites that incorporate bad SEO practices and makes every effort to weed these kinds of websites out of the search results and you don’t want your medical site to become one of them.
How Can You Prevent From Bad SEO Practices?
Since there are many SEO practices and strategies out there, it can be quite hard to distinguish between the good ones and the bad ones. You also cannot afford to risk your medical website by trying them out but, some renowned ones are:
- Plagiarized medical content
- Keyword stuffing
- Low-quality guest posts
- Cloaking
- Having too many ads.
Monitoring SERP Ranking
This is something that should always be on your list to do no matter what. Keeping a track of your SERP ranking. Observing your SERP allows you to always keep an eye on all your strategies for your medical site and figure out the ones that are lagging behind.
This is a great way to find the bad SEO practices you may have recently employed to your medical site. This is also a great practice to always keep an eye open for your competitors’ rankings allows you to distinguish what they are doing to increase their rankings.
Similarly, it will help you figure out what strategies and practices work for your medical site so you can create a well-structured SEO strategy. This is great practice to weed out the bad SEO practices from your overall strategy.
Avoid Keyword Stuffing
You may have read a lot of articles and guides always telling you to make sure your medical content is optimized with keywords. While this is a necessary endeavor for content promoting, overdoing it often leads to a bad SEO practice called “keyword stuffing”.
Constantly repeating the same medical keywords over and over throughout your medical content can get your overall SERP rankings to drop. Not only will it make your medical content (for which your patients visit your medical site aside from your medical services) useless and uninteresting, but also lose its value.
You can use your medical keywords in the page title, headers and scatter them here and there in your medical content sufficiently. Make sure you avoid keyword stuffing if you want to avoid faulty SEO.
Keep Your Google Search Console On
Since Google console gives you basic data and analytical reports, it is a great way to keep your medical website free from any bad SEO. Aside from that, you can use Google Search Console to monitor your medical site’s security and patient traffic.
To identify a bad SEO practice, simply track the progress of a SEO strategy after you employ it on your medical site. Closely monitor its results and how it is affecting the other aspects of your medical site.
If you see a deterioration, it is a bad SEO strategy. For a more convenient approach, you can also enable alerts. Simply go to the Google Search Console dashboard, click on the settings symbol in the top, right corner of the page, and enable alerts.
Dont engage in Buying Links
Google is getting more and more tricky and perspective day by day and so are its SEO and ranking algorithms, this is why your medical site needs to be 100% organic. Buying links, however, is not.
You can often be tempted to buy some links because building a successful medical blog or site with backlinks is no walk in the park. If you attempt this practice, you will soon discover just how much money you wasted and why your medical site rankings are in shambles. Always avoid buying links.
Employing paid links in your medical site is one of the most major bad SEO practices because Google will very easily identify your medical site if it has paid links because they have no real value or worth.
Watch Out for Your Site Speed
Monitoring your medical site’s speed is a good business practice even on its own. Site speed is a key positioning variable. If your site is getting slow and lagging, fix it as soon as possible since it has a direct impact on your SEO ranking.
Many things can cause your medical site to lag, but main reasons can be either heavy patient traffic or some backend internal issue. Patients will lose their patience and click off our medical site if it takes too long to load.
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Avoid Copied Content
Possibly the most shunned practice ever for any business is incorporating plagiarized, duplicated or copied content in their websites. While plagiarized content comes bearing the threat of copyright and content theft, it can also cause your rankings and SEO to fall down quite a lot.
Whenever you post any medical content, whether on your social media platforms or your medical website, always check it by running it through plagiarism checkers before posting it. If patients by chance discover that your medical site has copied content, be prepared to lose your patient traffic. Checking for plagiarism in your medical content will save your rankings and SEO .
Keep An Eye Out For Any SEO Slip Ups
It is quite easy to employ an SEO strategy thinking it will do your physician website design good. This is why you should always be on the lookout for weeding out any bad SEO practices from your SEO strategy and keep your rankings high up where they belong.
