Healthcare Podcasts And Why Should You Have Them On Your Medical Site?

Online content is known to be ever-evolving. There are various mediums of content being introduced every once in a while since the digitization of marketing is evolving with it. While articles and social media posts do hold quite a large margin of marketable content that online businesses earn from, podcasts are becoming the “It” online content.

It is said that 78% of U.S residents prefer to listen to podcasts. This percentage shows the amount of traffic that is looking to be catered with audio content. To reach this online traffic, medical businesses are using podcasts as a medium of content.  Healthcare Podcasts are also a great way to re-use your textual medical content and turn it around for patients who are interested in an audio form.

Medical marketing is all about staying on top of every online promotional trend that comes your way and creating a podcast on your medical site will likely assist you with that.  Not only do podcasts cater towards a large percentage of a specific patient crowd, but also generate new leads, and build a sense of authority around your medical site.

Why Are Healthcare Podcasts A Must-Have For A Medical Site?

With AI taking over, online content needs to evolve with it. For online medical businesses especially, their content is their building block and these blocks need to be adaptable to the online mediums and platforms.

As the online business world becomes more and more digitized, articles are expected to have an audio version to them. Podcasts are like that, but more defined and structured. A report conducted showed that 49% of potential patients like to listen to medical podcasts as a way to form their opinion about a medical business. 

New Way Of Marketable Income

While creating a podcast may cost you some extra dimes in the financial department of your marketing, it earns back in golden ROI. Not only does having medical podcasts convert patients but it is a great medium for medical businesses to do sponsorships or promote their medical services. 80% of patients finish a podcast session, leaving your medical site with a low bounce-rate, as an additional benefit.

Extending Patient Crowd

Gone are the days where you could just have a couple of pages on your medical site and patients would come to you. Now that a plethora of medical businesses exists online, patients are used to receiving the finest of finest content.  Having a healthcare podcast on your site reaches the margin of patients that depend on audio content. With its high shareability, patients are likely to be impressed if they see a medical business putting forth a healthcare podcast and your medical businesses will soon be the talk of the town.

Building Trust And Authority

Similar to any other medical content on your site, if not more advanced, a podcast plays a huge role in building credibility around your medical site. Patients will know that you are an expert in your field of business if you can attempt to put a healthcare podcast on your site. It builds a sense of authority around your medical services and increases your patient conversion rate (CVR).

How To Create A Podcast Strategy?

If you already own some sort of medical content on your site, creating a strategy for a healthcare podcast is very similar to that. Here is a defined podcast strategy laid out for you:

Identifying Patient Crowd

Like creating any other content, you need to identify who it is for. With medical businesses, the target is patients, however, identifying the demographic is also necessary. Make sure that your healthcare podcast will appeal to the general age, will be more accessible and shareable, and sorted into different groups.

Sharing

You need to decide how you are going to share and present your healthcare podcast. Similar to how medical articles can be shared on your SMM platforms. Your podcasts need the same level of exposure. You can also reach out to audio platforms such as Health Podcast Network or Redox to share your podcasts on them to gain more exposure.

Timeline

Once engaged, patients will look forward to hearing more podcasts from you. Similar to an article calendar, your podcasts need to be scheduled and published on a monthly if not weekly basis.

Representation

The core objective of your healthcare podcast remains simple — represent your medical business and its services and then convert patients. It is crucial that your healthcare podcasts have a promotional section for your medical business and stay true to your business’s image and voice.

Content

The most important factor of all, the content of your healthcare podcast makes or breaks the whole idea. Try to make it as interesting and simplified as possible. It targets the majority of patients, even those who are not educated in medical issues and services as others. If you are starting out and have a limited budget, you can reuse your medical articles, edit them a bit and convert them into healthcare podcasts.

Linking

Articles have backlinks to support them, podcasts have links to audio platforms so that your patients can access your podcasts, download them or listen to them on the audio platform of their choice. Make sure to link your healthcare podcasts to either Spotify or Google Podcasts so that your patients can access them.

Mobile-Optimization

A podcast is purely content that is feasible for mobile use. Make sure your podcast page is mobile-optimized with no lagging or buffering. You can use WordPress and Squarespace for mobile optimization of your podcast page.

Monitoring

Podcasts, like all content, need to be monitored for ROI and CVR to estimate their success. That way you can see what works for you and what you need to cut down. Don’t back down if you don’t get sky-high leads after a week of doing podcasts. They need time to gain exposure and then branch out patient leads for you.

Medical Podcasts Are The New Marketable Content

Healthcare podcasts are changing the online medical field as days go by. It is the type of content that 98% of general online traffic looks for in a site. Besides the sponsored aspect and CVR of healthcare podcasts, the exposure they bring to a site makes them a content choice that is becoming necessary for all online medical businesses to have.

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Medical SMM And Content Marketing Tools

Digital marketing has many heads and only businesses that master them all fight themselves to the top of SERPs with online traffic flooding to their site from every gateway possible. Social media marketing (SMM) and content marketing are two of the main heads. However, both of them require quite expert marketing efforts to master them.

To put it in simple words, it is not a single person’s job. By using SMM and content marketing tools, you are making sure that AI-based systems are developing an online image for your medical business and leaving no room for error behind.

These tools can help your potential patients connect with your medical business by social media chatbots, planning and posting medical content that is AI calculated, or simply creating recognition on social media platforms for your medical business. It is plain and simple that while your marketing structure won’t need them, they can certainly make your medical business successful and your marketing effective.

How Do SMM And Content Marketing Tools Help A Medical Business?

It is almost rare that a doctor would have the time to check the quality of backlinks on their site’s content, or pre-plan social media posts for their SMM plan, or check the SEO nature of their blog’s content. It is almost rare because tools for such marketing tasks exist.

Not only do they do these jobs for you but they consequently add to the bigger objective of your marketing efforts, which is to funnel in patients.  These tools help you make the most out of your marketing efforts and assist you with gaining leads.

The 5 Best Medical Content Marketing Tools

Your medical content is your biggest marketing platform. Your patients chose to pick your medical services based on the medical content you have on display. However, to meet the strenuous expectations of Google for content and to manage it, here are some content marketing tools that will help you out in the process:

Ahrefs

If you struggle with managing keywords in your medical content, Ahrefs will assist you like an expert. It focuses on the performance of your keywords and compares them to your competitor’s keywords. It also manages the patient traffic that comes via your medical content. It also has handy features such as keyword analysis, site evaluation, and identifying content gaps that help ultimately in content marketing.

WordPress

WordPress is the most used content management system (CMS) by all online businesses and sites. It is an open-source CMS that permits you to host your medical site and control the content on it. Once set, WordPress contains module design and a format framework so it doesn’t require you to manually manage your medical content, it does the job for you.

Yoast

The most valuable content is SEO-based content and Yoast focuses just on that. Similar to WordPress, Yoast focuses more on SEO content including streamlining content for keywords, reviewing and altering meta-descriptions and URL slugs, managing backlinks, and checking for your content’s performance.

Airstory

If you don’t have a big content team and manage it all by yourself, Airstory is a great content managing tool for startup businesses. It connects Google Docs, Google Drive, or the content curation application of your choice and assists you with saving content, pictures, and multimedia. It also manages content of longer structure, such as medical eBooks. It is a tool that every content team must have. 

Buzzsumo

Buzzsumo markets and manages content like no other. It focuses more on marketing the content by reviewing backlinks, sharing the content and disturbing it widely and generating reports on its performance, and offering suggestions on what to improve and what to eliminate.

The 5 Best Medical Social Media Marketing Tools

Marketing on social media platforms is no easy task. Since there are so many and all employ different forms of interaction, marketing experts use SMM tools to make their job easier. Here are some of the top-rated medical social media marketing tools:

Tagboard

SMM is knowing all about what’s viral. Tagboard is an SMM tool that allows you to have a more integral view of the viral posts across various social media platforms and lets you create the medical content according to that. This can be useful in producing medical content that would connect with the potential patient groups interested in those viral tags.

HootSuite

Hootsuite is a tool that assists you with dealing with different social media platforms all at the same time so that you don’t have to shift between them. It allows you to plan and put together medical posts. You can also pre-plan and schedule the posting of your medical content on all your social media platforms with Hootsuite. You can also send messages to your patients and get email alerts, as well.

MobileMonkey

Connecting with patients on social media doesn’t just require posting medical content on it. It also requires you to communicate with them and guide them to your medical site. You need a chatbot for that and MobileMonkey is the one that assists you with making a chatbot with only a couple of clicks. This is a helpful SMM tool that creates a custom chatbot without creating a code line and generates AI-smart responses.

Tailwind

If your SMM plan includes the sharing of photographs and videos, Tailwind can prove to be a handy tool. It also does the job of creating hashtags for you. You can also observe the success of each social media post with Tailwind. It does the creative part of SMM for you, all in a few clicks and some adjustments.

IFTTT

If you have always looked for an SMM tool that can handle the content of all of your social media platforms, IFTTT is your solution. Also known as “If This, Then That” this tool is AI-based that allows you to post on all of your chosen social media platforms with equally less effort. For instance, it can simultaneously post your Facebook posts on your medical business’s Instagram page as well.

SMM And Content Marketing Tools Support Your Marketing Structure

Content and social media marketing are viewed as the most fruitful type of digital marketing channels. They both require to be internally controlled to make their lead generating potential more strong and effective.

Since it is not a one-man job, it is only fair that both content marketing and SMM employ some handy tools to make the social media services for doctors easier, effective, and result-inducing to ensure these marketing channels earn back their ROI via generating successful leads.

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Facebook Advertising — The 101 For Medical Marketing

Facebook Advertising — The 101 For Medical Marketing

The most favored platform for SMM remains Facebook. Since it has evolved from being just a place where people liked and commented on each other’s photos, Facebook has developed into a proper marketing platform for businesses to advertise themselves through the network of potential clients living on its web. All this applies to medical businesses too, since they can create groups of patients to seek out other potential patients, create recognition around their name and develop market value.

However, to achieve that, there is more to the process than just posting a screenshot of your medical services on your Facebook page and waiting for patients to come to you. Since Facebook has developed into a proper marketing space, its way of advertising has developed too and it requires a proper setup and proper campaigns to make marketing successful.

Facebook ads are tied in with getting your message out there to the right group of potential patients. These are patients who are already looking for medical services such as yours to seek them out. For the best outcomes, it’s critical to understand the Facebook advertising types and compare them to your objectives to see if they will work out.

Why Is Facebook Advertising Important For Medical Business?

Your Facebook business page operates similarly to how your site nurtures your medical business’s image and generates leads. Facebook marketing allows you to pinpoint explicit potential patients who are on the lookout for medical services like yours. Leads generated from Facebook are more strong since they are coming from a place of trust.

According to a recent study done in 2020, Facebook has 59% of the internet’s traffic and Facebook advertisements for the most part have a click-through rate (CTR) of 0.051%, and a normal cost-per-click (CPC) of $0.80. Still, it remains the most viable form of SMM and when done right, it can open a gateway of patient leads for your medical business and expand business opportunities.

What Are The Most Effective Types Of Facebook Advertisements?

To advertise on Facebook, it is necessary to learn about the most effective types of advertisements available. This can help you pick one or a couple that would be the most compatible for your business objectives.

Classic Ads

Possibly the most used, Facebook offers its type of marketing with Facebook advertisements, which show up in the side sections of the page. These advertisements are the most basic yet popular since they seem to work for all businesses. They incorporate a feature with a post and a link to either a Facebook page or a website.

These classic ads seem to have the most click-through rate and are a sensible choice for a startup medical business, seeking to market to an extended crowd of patients. These ads are similar to PPC ads and are often enough for potential patients to catch interest if they are well executed.

Contests and Polls

Another great way to catch potential patients’ attention is by asking them to engage in an interaction with you. In this case, by contests and polls. When a potential patient sees a poll asking about their views on the Covid-19 vaccine, for instance, they are likely to become intrigued and then inserted with the source that put up the poll.

Asking potential patients to engage in polls and contests creates a sense of authority around your medical business’s persona on Facebook and patients are very likely to trail back from these polls and contest to your business’s Facebook page.

Promoted Posts

A more developed option for a developing medical business, Facebook’s Promoted Posts lets businesses pay a level rate to have their individual Facebook posts shared with a specific type of client, which helps expand the post’s potential to catch the eye of clients. Promoted Posts ups your odds of being seen on a client’s feed. Facebook Promoted Posts are shared with a business’s already following fans and their acquaintances.

Sponsored Stories

Facebook’s most effective ad type, Sponsored Stories follow a trailing method and capture the potential patients’ recent interactions with their acquaintances on Facebook. These help the pre-created stories trail back to the potential patients and their friend groups, bringing more exposure to the advertising for doctors business.

Sponsored Stories show up in feeds and the sidebar of target patients and are the most successful mobile-optimized type of advertisement available on Facebook. These stories have a 50% higher click-through rate than any other advertisement type on Facebook.

How To Make The Most Out Of Facebook Advertisements?

While knowing about the types of advertisements is certainly important, knowing how to make them work for your medical business’s objectives is also a requirement necessary for successful Facebook advertising Here’s how you can make them work:

Customizing Patient Crowds

To make any type of advertisement available on Facebook, you must create different patient persons and groups to make your marketing more focused and effective. You can sort these patient crowds by:

  • Location: To make the most out of your ads, try focusing them on patients that are closest to your medical business’s operation. 
  • Age Groups: Distribute your patients into groups by their age demographics. Focus advanced types of ads on younger patient groups and simplified ads on older.
  • Preferences: Make use of your patients’ preferences and target your ads accordingly to them. Sort them out by their preferences.

One Call-to-Action (CTA)

The best Facebook advertisements have an unmistakable objective, if it is unclear, patients will likely be confused and your advertising efforts will go down the drain. There are three call-to-action for an ad.

  • To build brand awareness.
  • To generate leads.
  • To sell items and services.

Regardless of either, your advertisement must contain one clear CTA that guides your potential patients to your objectives and what to expect them to do instead of muddling them with unnecessary information.

Picking Compatible Facebook Advertising for Medical Marketing

Similar to CTAs, understanding your business objectives and then selecting an ad type according to them brings out the potential in the ad. For instance, your business objective is to generate leads and you are putting up an infographic ad that raises awareness about HIV. While it may be beneficial, it won’t live up to its full potential and your objective is less likely to be fulfilled.

Facebook Advertisements Supports Most Of SMM For Businesses

Facebook holds the vote of 97% of advertisers for being the most successful SMM platform. Using Facebook advertising for medical marketing for physicians won’t just generate patient leads but create brand awareness and expand your medical business’s reach far wider into its huge traffic network.

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10 Reasons Why Your Medical Site Could Have A High-Bounce Rate

All your marketing efforts rely on how Google’s algorithm views your medical site. One of the many aspects that Google looks into your medical site is its bounce rate. Accepting that your medical site has a high bounce rate can be quite surprising if you think you put your best efforts to market it and design it.

Yet when you head into Google Analytics to check the numbers, your bounce rate recounts are another story. Your medical site thrives on how much people visit your site and how long they spend on it. An online visit is only beneficial if it is long enough for the Google algorithm to recognize it as one.

And that only happens if it is for an extended amount of time. Putting things into perspective, a bounce rate is the number of online visitors that clicked on your medical site and left without spending any time on it. Google’s algorithm ranks sites based on their bounce rates. It can be said that a bounce rate holds just as much impact for a site as its SEO or content.

Does Having A High Bounce Rate Negatively Affect Your Site?

Having a high bounce rate doesn’t just impact your site, it impacts it negatively. Google is known to rank sites with high bounce rates, way down the SERP funnel. A high bounce rate is anything between 50 – 70%. By getting moved down ranks, your site won’t be available to your targeted patients and your SEO measures would go down the drain.

According to Google, the bounce rates usually follow as:

  • 26-40%: Excellent, the site is performing well.
  • 41-55%: Average, more attempts can be made to improve.
  • 56-70%: High, the site needs a thorough examination.
  • 70% or higher: Awful, the site needs to be re-evaluated or reconstructed.

10 Reasons For A High Bounce Rate Of A Medical Site

Learning just about high bounce rates is not enough. Once discovering that your medical site does have a high bounce rate, it is important to identify what is the root cause for it. Your site can have a high bounce rate for the following 10 reasons:

1.  Unoptimized Content

Your patients visit your medical site for your content. They might not choose to stay if it is of poor quality or unoptimized. This causes a high bounce rate. Making sure that your medical site has high-quality content that is optimized with keywords and links can keep your patients on your site and your bounce rate down.

2. Poor Loading Speed

What is considered worse than clickbait content? Slow and lagging sites. They also play a huge part in amping up a site’s bounce rate because visitors get frustrated and leave instantly. Google values sites that provide a good experience for their visitors and if your medical site has a slow loading speed, you might have a high bounce rate and Google won’t consider your site worth showing it to online traffic.

3. Hidden Faulty Pages

Let’s say your site looks good and it has fast loading speed and optimized content, however, it still has a high bounce rate. The culprit could be some hidden faulty pages that are behind it. Google will pick them out even if you can’t. Make sure to see that all your medical site’s pages are performing well and don’t have any broken links or spam pop-ups.

4. Unlinked Structure

To Google, a well-performing site is well-linked in terms of structure and performs smoothly if visitors choose to roam around and visit different pages of it. It is important to keep your medical site linked with all of its pages. Every page must be connected with a link to another page and doesn’t provide a dead-end for the visiting patients if they decide to roam around further. Not having a linked structure can result in a high bounce rate, as well.

5.  Misleading Titles And Meta Description

Have you ever wondered what Google hates the most? Clickbait and misleading titles. If a patient clicks on your medical site expecting to learn about “Colonoscopy: Explained” because of your meta description and your page is about your medical services, they will get irritated and leave right away. The result? High bounce rates.

6. Unprofessional Site Design and Graphics

Your website and graphics speak for its certification. If it’s messy and congested, patients won’t bother staying on it, even if you offer great medical services. Adding lots of pointless pictures can cause your visiting patients to click off. Try to keep it simple yet guiding, leading the patients to spend more time on it by catching their interest with high-quality graphics and proper site design.

7. Faulty Backlinks From Spam Sites

Your medical site’s backlink structure creates its background. If you employ spammy links to dodgy sites, the visiting patients will consider your medical site to be spam as well and all your marketing efforts will crumble. Links to spammy sites are a big reason for sites to have high bounce.

8. Irritating Pop-Ups

Like spammy links but more annoying, pop-up ads that flood a site’s page whenever someone clicks on it are a big reason for its high bounce rates. Ensure your medical site doesn’t have pop-ads and if it does, it doesn’t flood the patient’s screen when they visit your site.

9. Confusing Call-To-Actions Prompts

Oftentimes, sites with confusing CTAs drive their visiting traffic to click on them because they get confused and a potential lead is lost. Any diverting components or misplaced CTAs can diminish the validity of your medical site, which can cause patients to click off and go look for another alternative. Make sure your CTAs are correctly placed and have the potential of catching leads instead of driving them off and amping up your bounce rates.

10. Difficult To Reach Content

A high-quality site doesn’t make its visitors work for its content. By adding heading and subheading and clear and precise medical content on your site, you are ensuring that visiting patients will stay longer on your site and become more invested in it. Make sure that your medical content is easy to find and engaging enough so your visiting patients don’t click off.

The Lower The Bounce Rate, The Higher The SERP Position

Keeping your online medical website design to be performing at its utmost is already a cumbersome task and if it suddenly shows high bounce rates, you can count on its ranking to fall down. Keeping a track of your medical site’s components that have an effect on its bounce rates is a smart way of ensuring its ranking on SERPs and staying on the positive side of Google’s algorithm.

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Why do Doctors need an app for appointment booking?

The Healthcare industry is evolving fast. The recent pandemic times have been a great lesson for those who are reluctant in incorporating technology into healthcare services. A doctor appointment app is one such facility that has become essential for healthcare service providers.

The growing popularity of app for doctors’ appointments indicates how important it is to have one to remain competitive.

These apps provide many services such as scheduling an appointment, medical prescriptions, remote care and assistance, patient monitoring, and diagnosis.  

Benefits of having an appointment app for doctors:

Having a well-functioning doctor appointment app has great benefits, both for the doctor and the patient. Let us explore some of these advantages.

  • Cost-saving for both doctors and patients:

Everybody would love to save money, even if it a few bucks. However, having an appointment app for doctors saves huge costs! Doctors have reported having saved huge amounts of costs through the app. It allows for better patient management and appointment tracking, in case of a missed or canceled appointment.

Rescheduling becomes easier and cost-effective when you have an app that lets you utilized any unused time slot. App for doctors’ appointments saves huge administrative costs and also reduces chances of human error.

Patients also save huge costs using doctor appointment app compared to walk-in appointments where they have to wait for long hours for their turn. Some people even have to get time off from work to get a doctor’s appointment. In the case of children, they might need to miss school to catch an appointment. Patients report that appointment app for doctors is a life-saver.

  • Saves time for all:

Along with being cost-effective, appointment app for doctors saves time for both doctors and the patients. The app synchronizes automatically appointments and schedules quickly and effortlessly. The doctors don’t have to bother about handling such tasks manually, giving them more time and energy to concentrate on their core job.

Doctors agree that they are seeing more patients in a day with the help of these apps. On the other hand, patients can have their missed appointments rescheduled automatically and be notified timely about any changes. Health management has become a lot easier through these apps.  

  • Makes it convenient to connect with specialists:

A useful app for doctors’ appointments comes with information such as doctors’ profiles, specialty, location, and clinic timings. Searching for a specialist by making phone calls to different hospitals can be time-consuming. By typing which kind of specialist you are looking for in a particular geographical area, you can make your search easy and time-saving. Especially, when you need a specialist urgently, the apps are highly beneficial.

  • Leads to better healthcare quality:

Given the benefits of a doctor appointment app, it leads to better healthcare quality. Doctors are better able to take care of their patients, while patients benefit from greater choice and convenience. When patients can choose the most appropriate physician for themselves, they are likely to be more satisfied with their health.

Get a useful app for doctor appointments and grow your business:

As people spend more time on their mobile phones, it gets clearer to service providers that they need to integrate their services with them to reach their target market. An efficient app for doctors’ appointments having all the important features is important for businesses to increase their patient volume.

These features include map integration, doctor profiles, patient profile, e-billing, online pharmacy, and notifications. Having these features allows for better healthcare reputation management and the expansion of facilities remotely.

Through an effective app for doctors’ appointments, a service provider can add value to its brand equity and market itself as a highly customer-oriented service provider.

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Patient Testimonials: Why Should Your Medical Website Have Them?

If you have spent quite some time doing medical marketing, you may have come to find that often having great medical content, social media promotions and even a fully optimized site may lack in gaining patients for you.

That is because like every other consumer on the planet, they look for something to base their trust on before buying a product. 

Similarly, your potential patients look for something to trust in your medical business before they can pick you. That “something” can be patient reviews or even better, patient testimonials.

Patient testimonials are narratives or advanced reviews that convey a patient’s experience about your medical services, your treatments, their recovery journey, and often if you are lucky, a recommendation. 

Patient testimonials are much more whole and personal than simple reviews and act as a base where your potential patients can relate to and deem you reliable. Putting up patient testimonials on your medical site can act as embellishing your site with certificates.

This practice can encourage patient commitment, increase the patient visiting time by engaging them, and can help you out with improving your search engine rankings as well. 

Serve As Proof And Certification

Simply put, patient testimonials are proof and certification. It serves as a convenience and advantage to both you and your potential patients by giving them something to base their trust in all the while elevating your online standing. Patient testimonials are perhaps the most remarkable approaches to acquire trust and draw in new patients to your medical business. While they also help you out with your content marketing strategy for doctors, a survey led some time ago states that 89% of patients are more likely to choose a healthcare business after taking a look at their patient testimonials on their official site.

 Patient testimonials are viable because your current patients were once in the predicament where your potential patients are, which is considering whether to pick your medical business over another and figuring out what makes you different and more worthy of their choice rather than your competitors. When potential patients see what different patients are stating about you without any paid encouragement from your behalf, fortifies their trust in you. 

Contribute To Lifting Awareness For A Medical Business

While putting up patient testimonials is helping you gain new patients, it is also elevating your online reputation. Patient testimonials are an informal exchange between your existing patients and your potential patients and can accumulate awareness and reputation for your medical services among your intended patient crowd. They are a sort of archives and a record book that potential patients can look through.

Make sure that the testimonials that you put on your medical site are as natural as possible and unbiased. If they come across as forced or as though you have paid someone to write them, can damage the prospects of their success. The thought is to keep the tone unobtrusive and light with a sense of realness and a relatability to them. 

Your patient testimonials contain the experience of a patient which is what the potential patient will most likely be interested in, but it also contains information about your treatments and healthcare services, which works in the favor of increasing positive aspects of your reputation and image. 

Offer A Link To Existing Patients To Potential Patients  

Patient testimonials are genuine stories that mention to others what you are and how you have had an effect on your patient’s life. The way that patient testimonials come from a patient straightforwardly makes them relatable and viable. While you may think that these testimonials are on your site and are about you, which they are, but, they really offer a space for your existing patients and your potential patients to link and relate to one another. 

At the point when you put up patient testimonials, you are telling your potential patients what you did and people’s opinions about your medical business. Patient testimonials must seem like you haven’t put any purposeful endeavors to gain them. It indirectly works in a way like this:

“My GERD problems are cured because of _____ healthcare business.”

“Really? I have been looking for a place to sort out mine too! Tell me more about your experience.”

Add To Content Marketing Strategy And Lowers Bounce Rates

While they are connecting with your potential patients, patient testimonials also improve your content marketing strategy, mainly because they are a part of the medical content you put up on your best medical sites for doctors. You can optimize them, have some medical keywords in them and even share them on your social media platforms for more exposure. Make sure to have some infographics or visuals to make them more engaging and appealing as possible.

When a potential patient comes across the page for your patient testimonials, they will likely be intrigued and read them. This cancels out their chance of existing your medical site and lowering your bounce rates. The average time for a patient visiting a medical site is 3.4 to 3.9 seconds according to Google and when you put up patient testimonials, you are increasing that time for your patients.

Patient Testimonials On A Medical Site Gain Potential Patients

Everyone wants some level of proof and trust to see what they are buying, generally. Patients are the same. Your promotions and content endeavors won’t work to their full potential if you did not give the potential patients something to trust. Putting up patient testimonials does just that. 

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The Guide To Creating A Perfect Medical Marketing Game Plan

Your medical business depends on a couple of things that keep it running and flourishing. One of them is your marketing game plan. A business cannot survive or even take its second breath without a sound game plan marketing to keep it up.

Because of your marketing game plan, patients can find out about your medical business, you create your online standing with it and you earn from it. Building a strong game plan marketing depends on strategic thinking, knowing your business objectives, and tons of research. 

If you are a doctor who is starting their own medical business or already owns it but cannot seem to determine why it is failing, learning about a medical marketing plan, its creation and thought process may aid you in creating one for your medical business or rectify the problems in your existing one.

What Is A Medical Marketing Game Plan?

A marketing game plan is a part of your business strategy that follows your general course of action for how you’ll gain patients, draw in new leads, gain an online presence and develop your medical business. Your marketing plan will rely upon what you need your medical business to achieve.

Why Is A Medical Marketing Plan Important For Your Business?

If you want your medical business to become more just a name or an idea on paper, you need a marketing game plan. A marketing plan or strategy is one of the crucial aspects that your medical business cannot survive without. The essential idea of creating a game plan is intended to create a business with a lot higher ROI than what your first invested.

Besides, how can your medical business ever flourish if you don’t know your business objectives, determine your KPIs, decide on a budget or even assess your targeted patient group? Creating a marketing game plan covers all those essential aspects.

How To Create A Medical Marketing Game Plan?

Creating a medical marketing game plan is all about knowing where you want your medical business to go. You need to determine your start point and what line do you want your medical business to follow.

Setting Objectives Straight Away

The first and foremost step you need to follow to create your medical marketing game plan is setting your business objectives to avoid any future confusion or lack of direction. What are your initial expectations? Where do you see your medical business in the future? What do you hope to achieve? What are your target priorities?

 These are all questions you need to ask yourself to help determine your business objectives. Doing so helps create a clear game plan to be followed. Come back to them every six months or so to re-evaluate them once your medical business starts to develop and your objectives change. 

Creating A Target Market

It is important to determine your target market since it helps you focus all your marketing endeavors on them with concentration. Researching creating your target market identities what type of patients you want your marketing strategies focused on.

For instance, a pediatrician in Manhattan focusing on newborn care will know its target patient crowd resides in or near Manhattan, so he\she can especially promote their medical business to patients in or near Manhattan who only look for a pediatrician that specializes in newborn care. This helps add strength to your marketing strategies and make them convincing.

Determining On KPIs

Similar to setting business objectives, determining your KPIs (Key Performance Indicator) is another essential step in creating a medical marketing game plan. Determining your KPIs will help you measure and track the presence of your marketing strategies. Knowing what aspects of your marketing plan will work for you is a great way to ensuring that they are used in such a way that utilizes all their potential worth.

Tracking Competitive Businesses

You want your medical business to succeed but you also want to stay ahead of your rival medical business. The best way to do that? Always keep an eye on them. This also applies when you are creating a medical marketing game plan. Your competitive business is almost always in a position similar to yours so watching them can help you learn helpful tips too.

Track what marketing tactics are working out for them, and if, when tailored will work out for your medical business too?  Knowing how they market themselves will help you discover golden promoting eggs to make your medical business shine as well.

Making A Timeline

Your medical marketing game plan is pointless without a timeline. You must always incorporate key dates for important projects and goals. For instance, you opened your medical business at the start of the year, and to develop it further, you plan to introduce Telehealth services after 6-7 months or so. Doing so can assist you to achieve important business objectives and stay focused and sharp.

Finalizing A Budget Plan

You can get carried away with choosing your marketing objectives and practices but those won’t work out for you if they don’t fit your marketing budget. Finalizing a budget plan and basing your marketing for medical practices on it is the smartest way to stay focused on your business objectives. Decide on a few cheap but effective marketing practices and as medical business advances, you can expand your budget and objectives respectively.

Keeping Up A Success Analysis

This an additional step that determines the success of your marketing game plan. Track your marketing success with Google Analytics, assess your earnings against the real ROI, test your marketing practices throughout a 30-to 60-day time frame, and assess the outcomes. This will help you keep your game plan updated and performing to the best of its potential.

A Medical Spa Marketing Game Plan Is Your Business’s Backbone

A medical marketing plan ideas breathes life into your medical business. Without it, it cannot survive. Creating a marketing game plan is crucial if you want your medical business to reach what you dreamed of it reaching.

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What Is Google Presence And Why Does It Matter For Your Business?

As far as being an authority online in the field of medical businesses go, Google is the best to become so. A medical business needs to convince its patients to in order to gain them. Furthermore, patients nowadays depend fastidiously on Google to base their opinion of a medical business.

If a medical business doesn’t show up on Google, it isn’t an option they chose to get their medical care from. Google is turning into a significant platform of how patients find medical businesses and medical care in their neighborhood. Google is without a doubt the main spot where patients seek you out, estimate your online presence, and get the information to contact you.

But what if your medical business doesn’t just show up on Google but is favored by it? Obviously, Google can’t favor businesses but there is a way to achieve the closest thing to that. Google is now allowing businesses to get verified and create a “Google Presence”. 

What Is Google Presence?

Google is one the biggest places you get your patient flux from. You target almost 90% of your marketing efforts, whether SEO, PPC, or SEM. But in order to become a verified authority, you must have “Google Presence”.

 Google presence refers to having your medical business show up in a verified way, whenever a patient looks you up. Not only does it add to your online standing but drives patient traffic and increases your business’s market value.

How Do You Create A Google Presence?

To create a Google presence, you must get your medical business verified. To achieve that, you must create a Google My Business (GMB) profile. Google My Business is a no-cost tool for businesses to manage their presence online. As the name indicates, Google My Business permits you to make a professional profile on Google.

It ensures that the medical business always shows up with you the primary data patients need, to visit your medical facility or medical site. Creating a GMB profile increase the market value of your medical business and portrays it as an “authority” to patients.

What Are The Benefits Of Creating A Google Presence?

Google is the biggest mainstream search engine online. It receives 63,000 searches per second in a day. Now imagine having your medical business basically being “rooted” for whenever someone looks up “medical clinic near me”. By adding all your SEO marketing efforts along with your Google presence, your medical business will be unbeatable.

Your Medical Business To Shows Up in Google Maps Searches

While a fast Google search is the most straightforward way to seek out a medical business, most patients use Google Maps to find medical businesses near them. By creating a Google My Business profile and finishing getting verified, your medical business along with your medical facility will begin to show up for patients who are located near you. This is an extraordinary advantage that permits patients to find a medical business near them right away. 

Get Listed In Google’s Local 3-Pack

By making a Google My Business profile and creating a Google presence, you can increase your chances of making it Google’s highly fought after listing. This listing is called Google’s Local Pack.

All your SEO efforts have one objective, and that is to get into this listing. By creating a GMB profile, your medical business will appear before organic searches. This increases your business’s visibility and presence.

Permits You Free Google Advertising

Marketing your medical business via SEO is a great way to gain patients, however, it may not always work out. This is why you seek after paid ads. But by creating a GMB profile, you can avoid both and advertise for free.

A Google My Business profile offers a  quick and free advertising option for you on Google. With this advertising campaign, you make the most of Google’s traffic, converting them into your own while costing you next to nothing.

Induces Patient Traffic And Generates Leads

Just by having a GMB profile and your medical business appearing in neighborhood searches of patients, you are 70% more bound to pull in patients flowing to your medical business.

Just by having the name of Google next to yours is enough for patients to pick you. A survey lead in 2018 found that patients who discover a medical busy via their Google My Business profile are 50% more likely to pick them for medical care.

Having A Google Presence Is Vital For Your Medical Business

Creating a Google presence via creating a Google My Business profile is perhaps the most beneficial approach to help your medical business’ online standing and gaining the spot of your area’s patient searches. Having a Google presence strengthens your medical business’s foundation and further supports it as it gains success.

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What Is The Difference Between Free Medical SEO and Paid SEM?

SEO, SMM, SEM, and PPC all seem so interrelated with each other when you are a doctor testing your hand in medical marketing. However, correlated they may be, they all stem from their parent marketing strategy known as Search Marketing. To become a successful medical business owner, online you must understand the links and routes of search marketing to promote your medical business in the most profit inducing way.

Search marketing is a fundamental marketing system for online businesses to get traffic, stand out and develop their business online. Yet, search marketing can be quite a cumbersome task if you can’t get its basics right. Those basics involve free medical SEO and paid SEM.

Understanding the difference between paid SEM and free medical SEO, their strategies, and their relationship is crucial for you to get your medical business to stand out online and begin generating leads for you. Their names may sound quite similar; however, they are two different marketing tactics to deal with online promotion and marketing.

What is Free Medical SEO?

Free SEO services or just simply put, Search Engine Optimization is the part of the search marketing system that utilizes completely organic strategies to acquire visibility and patient traffic in search engine result pages or SERPs. With free medical SEO, you as an online medical business don’t have to pay for your ranking on SERPs.

What is Paid SEM?

Similar in name entirely different in nature, paid SEM or Search Engine Marketing is the part of the search marketing system that acquires patient traffic and leads by using paid ads to pop up on SERPs. A paid SEM campaign incorporates setting up the objectives for acquiring patient traffic and improving the ads as the campaign ventures on. With paid SEM, you get what you paid for.

When To Use Free Medical SEO Tools

Using medical SEO as a sole marketing strategy won’t cost you but it also means that you are advancing with it knowing there isn’t a definitive chance you would be getting patient traffic proportional to your SEO endeavors. By employing medical SEO, you step forward with the best hopes and uncertainty. This doesn’t mean SEO isn’t a successful marketing strategy but it always does not scratch up to the effort you put into it.

However, there are certain circumstances where the need of employing SEO strategies becomes dire. These cases include:

  • When you can play around with medical keywords: You don’t want to spend your marketing budget excessively on medical keywords that aren’t especially competitive. This is where you can use free medical SEO for your benefit.
  • When you are suffering from a tight marketing budget: This is the situation when employing SEO isn’t just the best however the only choice. Paid ads won’t help you much if you cannot properly spend on them. If you want to keep up your patient traffic flow, using medical SEO is your only choice. 
  • When you are starting out: It is almost foolish to spend all your marketing capital in using paid ads if you are just starting out with your medical business. To get familiar with online search marketing, you must first experiment and discover and the best way to do all that while earning patient traffic is using SEO as your initial marketing strategy.

When To Use Paid SEM Strategies

While medical SEO is one of the most popular and successful marketing strategies of search marketing, it doesn’t always earn back the same ROI as put into it. With employing SEO as your marketing strategy, you don’t always get the flux of patient traffic as you hope. This is where most businesses choose to also look into paid ads or paid SEM. Paid SEM always pays out but it becomes necessary to make it your marketing strategy when you are experiencing cases such as:

  • When you are suffering from an algorithm change: It is known that algorithm changes can get your rankings down in a blink of an eye, which is why everyone who owns an online business dreads them. To earn your rankings back, employing paid SEM is the most fastest and secure. Not only does it helps your medical business get its rankings back but also stabilizes it.
  • When you have competitive medical keywords: It is very foolhardy to use SEO for your campaign of competitive medical keywords. Not only are they precious but require extra care in marketing them. To earn all their worth, using paid SEM is the best and profit inducing way. 
  • When you need a great flux of patient traffic in a limited time:  Free SEO takes time to reach out and start earning patient traffic back. Simply waiting for your medical SEO to kick in won’t get you anywhere if you need patients, fast. Using paid SEM can help you achieve that is faster and better. Your paid SEM campaign starts earning your patient traffic immediately after its initiation.

Do Paid SEM Strategies Affect Your Medical SEO?

However similar they may sound, your paid SEM strategies and your free medical SEO strategies don’t really affect each other. While they both revolve around medical keywords, their way of working, earning patient traffic and maintenance is entirely different.

While one is free and the other requires you to buy it, they both require effort and attentiveness. It is smart, however, to employ both if you want a healthy flow of patient traffic. It is advised that you should start out with just SEO and later look into paid SEM to avoid any unfortunate financial losses.

Using Paid SEM and Free SEO To Promote Medical Business

Paid SEM and free medical SEO are both successful marketing strategies of search marketing. Both of them have their qualities and shortcomings and for best outcomes, the smart way is to employ both to market your online medical services. You simply need to explore them both until you settle on a ground that you know fits best your business objectives and goals.

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Telehealth: The Complete Guide

Medical businesses offering telehealth has become a norm. It is a service that patients expect to see offered by every established medical business, whether pandemic or not. However, incorporating telehealth services into your business framework is no easy thing. Deciding to offer telehealth services resembles beginning another business.

To offer telehealth services, there are certain rules and guidelines to follow, a framework of the process of incorporating telehealth into your medical business, and realizing how much worth you will get out of offering it. It is a complex process, nonetheless, but it can be made easier if you follow a guide and know your way around it.  

What Is Telehealth Services?

Telehealth services are a way of medical businesses offering their medical services to patients in a virtual medium. Instead of patients physically being in a medical facility to receive medical care, it is provided to them in their homes by video calls, voice calls, or virtual app consultations.

How To Set Up Telehealth Services For A Medical Business?

Similar to extending your medical business, deciding to offer telehealth services can become a jumbled mess if you don’t have a structured game plan. Here is a game plan that will help you figure out how to assemble a telehealth program:

Base Analysis

This is a fore step that will help you calculate the base measurements and figure out the rest of your strategy. The base analysis consists of carrying out a sort of survey that will help you realize the market for your program and recognize the persona of your patients, which will distinguish your intended patient group.

Design And Structure

The core objective of designing your telehealth program is satisfying your patient’s needs and exceeding their experience. Numerous telehealth program designers make telehealth programs that perform very well from a technical perspective, yet come up short when it comes to the patient experience.

Quality Testing

Once you have a prototype of your telehealth program, test it out by creating a fake group of patient profiles. If it runs smoothly through them, you can carry on. This is a fundamental step in creating a telehealth program as it gives you insight into your progress, shows what is lacking and what can be improved.

Polish And Finesse

The second to last step is making sure all the rough ends of your telehealth program are tied. The things you should consider rechecking before launching your telehealth program services are:

  • Simple for patients and staff to use and operate.
  • HIPPA complaint
  • Safe and free of any errors
  • Eligible for bearing patient traffic load

Launch And Feedback

Finally, after quality tests and final checkups, you should have a working telehealth program at your hands at this stage. Make sure you announce its launch on every promotional and marketing platform. Moreover, its promotion is something you should be carrying out months before its launch so patients can look forward to it. Once you launch it, keep your eyes open for any sort of feedback.

What Are The Benefits Of Providing Telehealth Services?

Aside from the fact that telehealth services are now considered the norm and a defining aspect of a medical business’s success and reputation, they are beneficial both for the patient and the medical business providing it.

Builds Your Patient Reach

Distance and travel time among patients and medical businesses can restrict their relationship. You would be surprised to know how many patients are impressed by your online standing, medical site, and services but will not pick you if you are far away from them. By offering telehealth services, that loss of patients is revived.

Improves Patient Experience

If you are a successful medical business, your waiting room likely stays crowded. This can mean a negative point for you, however, because patients don’t want to wait to receive medical care. With introducing telehealth services, patients don’t have to wait at all. It improves their overall experience and may end up with them leaving a positive review for you.

Convenient and Accessible Medical Care

Virtually receiving medical care is favored by at least 74% of patients worldwide. Not only is it a convenient way to provide medical care but a favored way to receive it by patients. With pre-made appointments, it is time-saving, convenient, and accessible than in-person visits.

What Are The Guidelines For Setting Up A Telehealth Service

Even after following the game plan above, there are still guidelines that you have to follow when you decide to offer telehealth services to your patients.

Deciding When To Use Telehealth

Telehealth cannot cover all your medical services for doctors. There is still some medical care that will require you to do in-person visits. Still, you can offer telehealth services to patients who want medical care for diabetes, hypertension, mental sickness/social wellbeing, etc. It is up to the medical business to decide when it is agreeable to provide medical care via telehealth.

Virtual Prescriptions

Prescriptions on telehealth are a tricky matter. As mentioned before, for certain medical conditions, such as mental wellbeing, it is alright to provide virtual prescriptions. But the doctor must have a prior relationship with the patient before prescribing.

Educating Your Patient

You must inform and thoroughly educate your patients before providing them telehealth services, They must know every aspect of the program and the security you will provide their personal information. Only after their consent, can you provide them telehealth services.

It Is Now A Medical Business Necessity To Offer Telehealth

It is important for a medical business nowadays to offer telehealth services, whether in the form of an app or just plain virtual consultations. Not only is it crucial for your business’s success but for improving your patient’s experience.

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