Digital marketing has many heads and only businesses that master them all fight themselves to the top of SERPs with online traffic flooding to their site from every gateway possible. Social media marketing (SMM) and content marketing are two of the main heads. However, both of them require quite expert marketing efforts to master them.
To put it in simple words, it is not a single person’s job. By using SMM and content marketing tools, you are making sure that AI-based systems are developing an online image for your medical business and leaving no room for error behind.
These tools can help your potential patients connect with your medical business by social media chatbots, planning and posting medical content that is AI calculated, or simply creating recognition on social media platforms for your medical business. It is plain and simple that while your marketing structure won’t need them, they can certainly make your medical business successful and your marketing effective.
How Do SMM And Content Marketing Tools Help A Medical Business?
It is almost rare that a doctor would have the time to check the quality of backlinks on their site’s content, or pre-plan social media posts for their SMM plan, or check the SEO nature of their blog’s content. It is almost rare because tools for such marketing tasks exist.
Not only do they do these jobs for you but they consequently add to the bigger objective of your marketing efforts, which is to funnel in patients. These tools help you make the most out of your marketing efforts and assist you with gaining leads.
The 5 Best Medical Content Marketing Tools
Your medical content is your biggest marketing platform. Your patients chose to pick your medical services based on the medical content you have on display. However, to meet the strenuous expectations of Google for content and to manage it, here are some content marketing tools that will help you out in the process:
If you struggle with managing keywords in your medical content, Ahrefs will assist you like an expert. It focuses on the performance of your keywords and compares them to your competitor’s keywords. It also manages the patient traffic that comes via your medical content. It also has handy features such as keyword analysis, site evaluation, and identifying content gaps that help ultimately in content marketing.
WordPress is the most used content management system (CMS) by all online businesses and sites. It is an open-source CMS that permits you to host your medical site and control the content on it. Once set, WordPress contains module design and a format framework so it doesn’t require you to manually manage your medical content, it does the job for you.
The most valuable content is SEO-based content and Yoast focuses just on that. Similar to WordPress, Yoast focuses more on SEO content including streamlining content for keywords, reviewing and altering meta-descriptions and URL slugs, managing backlinks, and checking for your content’s performance.
If you don’t have a big content team and manage it all by yourself, Airstory is a great content managing tool for startup businesses. It connects Google Docs, Google Drive, or the content curation application of your choice and assists you with saving content, pictures, and multimedia. It also manages content of longer structure, such as medical eBooks. It is a tool that every content team must have.
Buzzsumo markets and manages content like no other. It focuses more on marketing the content by reviewing backlinks, sharing the content and disturbing it widely and generating reports on its performance, and offering suggestions on what to improve and what to eliminate.
The 5 Best Medical Social Media Marketing Tools
Marketing on social media platforms is no easy task. Since there are so many and all employ different forms of interaction, marketing experts use SMM tools to make their job easier. Here are some of the top-rated medical social media marketing tools:
SMM is knowing all about what’s viral. Tagboard is an SMM tool that allows you to have a more integral view of the viral posts across various social media platforms and lets you create the medical content according to that. This can be useful in producing medical content that would connect with the potential patient groups interested in those viral tags.
Hootsuite is a tool that assists you with dealing with different social media platforms all at the same time so that you don’t have to shift between them. It allows you to plan and put together medical posts. You can also pre-plan and schedule the posting of your medical content on all your social media platforms with Hootsuite. You can also send messages to your patients and get email alerts, as well.
Connecting with patients on social media doesn’t just require posting medical content on it. It also requires you to communicate with them and guide them to your medical site. You need a chatbot for that and MobileMonkey is the one that assists you with making a chatbot with only a couple of clicks. This is a helpful SMM tool that creates a custom chatbot without creating a code line and generates AI-smart responses.
If your SMM plan includes the sharing of photographs and videos, Tailwind can prove to be a handy tool. It also does the job of creating hashtags for you. You can also observe the success of each social media post with Tailwind. It does the creative part of SMM for you, all in a few clicks and some adjustments.
If you have always looked for an SMM tool that can handle the content of all of your social media platforms, IFTTT is your solution. Also known as “If This, Then That” this tool is AI-based that allows you to post on all of your chosen social media platforms with equally less effort. For instance, it can simultaneously post your Facebook posts on your medical business’s Instagram page as well.
SMM And Content Marketing Tools Support Your Marketing Structure
Content and social media marketing are viewed as the most fruitful type of digital marketing channels. They both require to be internally controlled to make their lead generating potential more strong and effective.
Since it is not a one-man job, it is only fair that both content marketing and SMM employ some handy tools to make the social media services for doctors easier, effective, and result-inducing to ensure these marketing channels earn back their ROI via generating successful leads.