It’s not easy to find a style of content that is perfect for your brand of medical business, invest in it for its creation and publication process just to see it all stolen and plagiarized by someone else online. It is very easy to steal someone’s hard work with just a couple of clicks but it is very hard to keep it protected from getting stolen. It is hard, but not impossible.
The fundamental standard of SEO is to make your unique medical content and ensure your on-page SEO is thoroughly optimized. Google scrutinizes all online content before ranking it and with new algorithms changes popping up day by day, it is very hard to keep your medical business up to Google’s standards, and having a medical site with its content protected and original is one of the main ones.
Why Should You Try To Protect Your Medical Site’s Content?
Aside from losing Google’s favor, there are a lot of reasons why protecting your medical site’s content is crucial for the success of your medical business.
- Not protecting your site’s content can cause you to lose your online patient traffic. Patients will look you up by your medical content and if it’s stolen, they will see it on other websites as well which will create a sense of mistrust and fraud on your business’s image and patients will no longer pursue you.
- Unprotected content can lead to a significant drop in your SERP rankings. One of the major reasons for upgraded rankings in SERPs is original content. A site that has duplicated content from another site will likely be deemed less worthy in terms of Google’s algorithm of ranking websites.
- When you have stolen content, your next endeavor would be to add new original content to your site. While this is necessary, it is also very expensive and can cause irregularities in your marketing budget.
Best Methods To Protect Your Medical Content From Theft
As mentioned above, protecting your site’s content is hard but it is not impossible. All you need to do is set some time aside and follow a couple of practices to ensure its safety.
Add A Distinct Touch To Your Medical Content
Keeping track of your site’s content is easy if you know how to identify it among other content online. You can achieve this by only posting content on your site that carries your specific and distinct touch. When you compose with your own touch, it’s significantly harder for people to steal your content and make it look like their own. Doing so will make it stand out and unique so it will be difficult to twist it or reshape it.
Stamp Your Content And Visuals With Your Watermark
It is not just your textual content that needs protecting, but your infographics and visuals as well. Adding your watermark to both your visuals and written content is a great way to make your content your own. No one will look into thinking of stealing your site’s content if it has your name or your medical business’s name stamped all over it. Not only does this practice make your medical content protected but also renders it useless for content thieves.
Have A Copyright Notice Strung Up Everywhere
Similar to adding watermarks on your medical site’s content, stringing up copyright notices on your content is also a great way of warding off content thieves and plagiarizers. Most people just steal content from websites either if they don’t get copyright claimed by the owners or just because they aren’t aware of it.
Adding a copyright notice to your medical site and content is useful for these sorts of individuals. It wards them off and warns them that unapproved utilization of your medical content is an infringement of your privileges as the owner. Suggested by WordPress, place your copyright notices on the top and bottom of your content page on your medical site where it is most likely to be seen.
Use Online Tools To Monitor Your Content’s Protection
Besides all these useful practices, the best one to avoid content theft on your site is by simply monitoring it and running through online tools that will ensure its originality. Some great ones are:
- Creative Commons
If you want a license to establish the ownership of your content, this tool gives licenses to allow the general population to share and utilize your work in your allowed circumstances.
Running your medical site’s content through plagiarism checkers such as Copyscape is a great way of ensuring that the content remains on your site alone. It appears to pop up on another site; your medical content has been stolen.
- Google Alerts
Simply put a portion of your medical site’s content on this tool and set an alert for whenever it is being acted on. You will get notified if any activity related to it happens.
Always Keep Your Medical Content Protected From Thieves
Protecting your healthcare web applications content is a way of ensuring that you remain the only owner of your efforts and hard work that you put into its creation and publication. Always monitor your medical content and follow the above-mentioned practices to keep it safe and yours.