Category: Website

10 Reasons Why Your Medical Site Could Have A High-Bounce Rate

All your marketing efforts rely on how Google’s algorithm views your medical site. One of the many aspects that Google looks into your medical site is its bounce rate. Accepting that your medical site has a high bounce rate can be quite surprising if you think you put your best efforts to market it and design it.

Yet when you head into Google Analytics to check the numbers, your bounce rate recounts are another story. Your medical site thrives on how much people visit your site and how long they spend on it. An online visit is only beneficial if it is long enough for the Google algorithm to recognize it as one.

And that only happens if it is for an extended amount of time. Putting things into perspective, a bounce rate is the number of online visitors that clicked on your medical site and left without spending any time on it. Google’s algorithm ranks sites based on their bounce rates. It can be said that a bounce rate holds just as much impact for a site as its SEO or content.

Does Having A High Bounce Rate Negatively Affect Your Site?

Having a high bounce rate doesn’t just impact your site, it impacts it negatively. Google is known to rank sites with high bounce rates, way down the SERP funnel. A high bounce rate is anything between 50 – 70%. By getting moved down ranks, your site won’t be available to your targeted patients and your SEO measures would go down the drain.

According to Google, the bounce rates usually follow as:

  • 26-40%: Excellent, the site is performing well.
  • 41-55%: Average, more attempts can be made to improve.
  • 56-70%: High, the site needs a thorough examination.
  • 70% or higher: Awful, the site needs to be re-evaluated or reconstructed.

10 Reasons For A High Bounce Rate Of A Medical Site

Learning just about high bounce rates is not enough. Once discovering that your medical site does have a high bounce rate, it is important to identify what is the root cause for it. Your site can have a high bounce rate for the following 10 reasons:

1.  Unoptimized Content

Your patients visit your medical site for your content. They might not choose to stay if it is of poor quality or unoptimized. This causes a high bounce rate. Making sure that your medical site has high-quality content that is optimized with keywords and links can keep your patients on your site and your bounce rate down.

2. Poor Loading Speed

What is considered worse than clickbait content? Slow and lagging sites. They also play a huge part in amping up a site’s bounce rate because visitors get frustrated and leave instantly. Google values sites that provide a good experience for their visitors and if your medical site has a slow loading speed, you might have a high bounce rate and Google won’t consider your site worth showing it to online traffic.

3. Hidden Faulty Pages

Let’s say your site looks good and it has fast loading speed and optimized content, however, it still has a high bounce rate. The culprit could be some hidden faulty pages that are behind it. Google will pick them out even if you can’t. Make sure to see that all your medical site’s pages are performing well and don’t have any broken links or spam pop-ups.

4. Unlinked Structure

To Google, a well-performing site is well-linked in terms of structure and performs smoothly if visitors choose to roam around and visit different pages of it. It is important to keep your medical site linked with all of its pages. Every page must be connected with a link to another page and doesn’t provide a dead-end for the visiting patients if they decide to roam around further. Not having a linked structure can result in a high bounce rate, as well.

5.  Misleading Titles And Meta Description

Have you ever wondered what Google hates the most? Clickbait and misleading titles. If a patient clicks on your medical site expecting to learn about “Colonoscopy: Explained” because of your meta description and your page is about your medical services, they will get irritated and leave right away. The result? High bounce rates.

6. Unprofessional Site Design and Graphics

Your medical website design and graphics speak for its certification. If it’s messy and congested, patients won’t bother staying on it, even if you offer great medical services. Adding lots of pointless pictures can cause your visiting patients to click off. Try to keep it simple yet guiding, leading the patients to spend more time on it by catching their interest with high-quality graphics and proper site design.

7. Faulty Backlinks From Spam Sites

Your medical site’s backlink structure creates its background. If you employ spammy links to dodgy sites, the visiting patients will consider your medical site to be spam as well and all your marketing efforts will crumble. Links to spammy sites are a big reason for sites to have high bounce.

8. Irritating Pop-Ups

Like spammy links but more annoying, pop-up ads that flood a site’s page whenever someone clicks on it are a big reason for its high bounce rates. Ensure your medical site doesn’t have pop-ads and if it does, it doesn’t flood the patient’s screen when they visit your site.

9. Confusing Call-To-Actions Prompts

Oftentimes, sites with confusing CTAs drive their visiting traffic to click on them because they get confused and a potential lead is lost. Any diverting components or misplaced CTAs can diminish the validity of your medical site, which can cause patients to click off and go look for another alternative. Make sure your CTAs are correctly placed and have the potential of catching leads instead of driving them off and amping up your bounce rates.

10. Difficult To Reach Content

A high-quality site doesn’t make its visitors work for its content. By adding heading and subheading and clear and precise medical content on your site, you are ensuring that visiting patients will stay longer on your site and become more invested in it. Make sure that your medical content is easy to find and engaging enough so your visiting patients don’t click off.

The Lower The Bounce Rate, The Higher The SERP Position

Keeping your medical website for doctors to be performing at its utmost is already a cumbersome task and if it suddenly shows high bounce rates, you can count on its ranking to fall down. Keeping a track of your medical site’s components that have an effect on its bounce rates is a smart way of ensuring its ranking on SERPs and staying on the positive side of Google’s algorithm.

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Hacks To Increase Patient Visiting Time On Your Medical Site

The time patients spend on your medical site is an obvious sign of how they feel about it and your medical services. On the off chance that patients are rebounding or leaving your benefits for medical site without investing enough energy to surf on it, something isn’t going right with it and should be fixed.

The time a patient spends on your medical site is directly proportional to how Google views your medical site and business. You can discover the normal time a patient spends on your medical site by using the Google Analytics tool. It appears in your reports under Audience » Overview.

The time a patient spends on your medical site is connected with the sort of medical content you publish, the layout of your medical site, and the amount of interaction available for patients on your medical site. As a doctor who runs a medical business with a website, your topmost goal is to make patients stay on your medical site long enough to discover your medical services.

What Is A Bounce Rate?

Generally speaking, a bounce rate refers to the rate of traffic that leaves or deserts a website pretty soon after clicking on it or not spending the general amount of time on it. In terms of medical marketing, a bounce rate is the rate of patients that leave a medical site without spending the time to discover the medical services.

A bounce rate identifies an online business’s success or failure. It is certainly important for following up with Google’s website algorithm that values websites with low bounce rates.

Some Great Hacks To Increase Patient Visiting Time On A Site

Putting up a medical site is an easy step compared to attracting patient traffic. But keeping that patient traffic engaged long enough in your medical site is even harder. However, below are few helpful hacks that will undoubtedly help your medical site lower its patient bounce rates and increase the patient visiting time.

Internal Linking Is The New Way

A medical content that is thoroughly rich with internal links is a jeweled piece of content according to Google. Linking to your medical content is presumably the best method to expand online patient visits on your medical website. Incorporate at least 2-3 links in a paragraph of a medical content page or other medical blogs.

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Not only does this exercise increase the patient visiting time on your medical site, but also creates a web of internalized links between one single page of content to many others, which is a great way of optimizing it as well. With internal linking, you kill two birds with a single stone.

Develop Your Medical Site With An Attractive Layout

Even though every aspect of an online business is, well, online, patients still regard it as though physically window shopping. They won’t enter a shop or your clinic if the exterior design isn’t appealing or attractive enough. You hope to achieve the same with your medical site.

Patients will only stay long enough to consider your medical services if the overall website layout is pleasing to them. Try to make your medical website for online clinic look as simple yet attractive as possible. Choose light and pleasing color scheming with a minimalistic approach. Avoid bad linking and keep things de-cluttered and simple to reach.

Work On The Readability of Your Pages

Connected with the above hack, sites that are hard to read or understand have very high bounce rates. To increase the patient visiting time on your medical site, make all pages on your site simple to peruse on all devices.

Make your text dimension is big and optimized enough for simple reading, yet small to evade looking ridiculous. Break lengthy paragraphs of your blog entries into simple and small ones. Break your articles into different short blogs, headings, sections, bulleted points, and incorporate some free space on your medical site.

Add Appealing Optimized Visuals

Medical visuals are the most captivating type of medical content on the web. Patients love to look up visuals rather than plain and long medical content. This is the reason you see most well-known sites utilize full-screen pictures on their landing pages.

You shouldn’t just stop at pictures, use videos and infographics as well. The best tool for high-quality pictures is Shutterstock. Not only does this improve the patient visiting time but also increases the layout of your medical site and makes it look professional.

Make Your Medical Content Interactive

Even though visuals are a great way to improve your medical site’s readability, you must not forget your written medical content. It is still, the aspect that draws in patients majorly on your medical site.

If you look through a patient’s perspective, you search for medical services, you land on a result that looks to what you searched for, you click on it and are disappointed when it is just a never-ending paragraph of words.

This is why you must make the written medical content on your site, interactive and adding internal links in one way of doing it. You must incorporate visuals and medical infographics and incorporate call-to-action incentives in it. That way, patients will be well engaged while reading the medical content and increase the visiting time on your medical site.

Make A Habit Of Offering Content Upgrades

Content updates are a great way of engaging patients with your site. This is a marketing practice that is often used by online marketers and bloggers. Offering content upgrade works by playing out a task. This task could be anything.

You can ask patients to sign up in exchange for a full, uninterrupted view of your medical blogs, registering for a free record, or round out a study. Offering medical content marketing services upgrades can adequately help patients to commit to your medical business and increase their visiting time as well.

High Patient Visiting Time = High Business Success Rates

Google regards sites with low bounce rates as successful and ranks them higher. That must also be your ultimate goal. Following the above hacks can help you achieve it and lower your patient bounce rates, ultimately.

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