Category: PPC

Medical PPC and Some Common Mistakes

The objective of every medical PPC campaign remains the same — gain exposure and convert as many patients as possible for low cost-per-click (CPC) rates. When you think of medical PPC, you just think of creating ads, developing target groups, and leaving the rest to the automated AI campaign. However, this is easier said than done. Countless things can go wrong with your PPC campaign and can cost you hundreds of dollars as consequences. 

Preferred as the more outcome-bearing marketing channel, pay-per-click (PPC) ads can be a powerful gateway for a medical business to draw in new patients and fortify its position in the medical field by gaining exposure. Yet, PPC is also known as the most complicated and complex marketing platform. With countless factors to consider when creating a campaign and investing hundreds of dollars, it is quite easy for it all to fall off the wagon and turn things around for you in the worst way possible.

PPC campaigns are complex and it is often advised that startup medical businesses should hire PPC advertising service from a medical marketing agency. Nonetheless, there are still aspects that you should know as well, even if you hire a medical marketing service just so you can stay ahead of committing these mistakes and making sure that every penny invested in your medical PPC campaign is earned back to you in high ROI and new leads.

What Are Some Common PPC Mistakes in Your Medical Campaign?

As mentioned above, there is a 90% chance of missing something or choosing the wrong option when creating a medical PPC campaign. While these mistakes may vary, the five below are the ones that are the most common.

Poor Ad Navigation

Your PPC ads act like a guide for potential patients to follow back to your medical site. If your navigation route is confusing or linked wrong, the whole potential of that PPC ad goes down the drain and you end up wasting that potential patient’s time, your money, and a potential patient.

Build specific ads and navigate them to your specific medical site’s pages.  For instance; if you have a page that says “dental services in Utah”, have an ad routed to guide patients to that page, specifically.

Unoptimized Mobile Ads

75% of patient’s view ads on their mobile phones. If you missed the option of optimizing your ad for the mobile view when setting your campaign, you are likely losing that percentage of patients. Make certain that your medical PPC advertisements are mobile-optimized and have a high loading speed.

Unspecific Keywords

If you offer delta services in Utah and your keywords are similar to just “dental+services+in+Utah” or “Utah+dental+services”, you’re setting up your medical PPC campaign to flag down before it even begins. Ensure you’re focusing more on specific medical keywords with general as well. Make sure that you add “services” and “area” as well in your medical keyword research.

Exclusion Lists

There is a high chance that you are targeting your existing patients with ads of converting nature. This wastes their potential and is essentially a loss of money. This is why it is necessary to keep an eye out for exclusion lists. These lists reject patients who are not a fit for your advertisement, for example, existing patients. This helps in defining your ad’s target power and advertise to potential patients only.

Outdated Information

PPC is constantly changing, therefore it is likely that you may be using an outdated strategy. Make sure you stay up-to-date on PPC strategies and campaign settings. Google Ads keeps adding new features for campaigns, and learning about them all to keep your medical ads on top is very important. 

What Are Some Pointers for A Successful Medical PPC Campaign?

While knowing the common PPC mistakes is helpful, learning about some helpful pointers that can add potential to the success of your medical PPC campaign is also beneficial.

Keeping an Eye Out for RLSA Settings

Remarketing lists for search ads (RLSA) allow you to redo your ads for the patients who have recently visited your medical site. By choosing “target and bid” you’ll just show your previous successful ads to the patients that liked them, previously. Similar to reusing your medical articles, RLSA tailors your successful medical ads and targets them to specific patients.

Stepping Down

Stepping down from competing for the highest medical keyword can help your PPC campaign. For startup medical businesses, it is unwise to spend all your money on bidding on high-ranking medical keywords. Try bidding for the next ranking medical keywords instead and then level up, accordingly.

Using Ad Extensions

Ad extensions are extra bits of information such as phone numbers, area codes, site links, and pictures that you attach with your ad copy. Incorporating them in your actual medical ad helps support the presentation of it and it helps Google what you are trying to advertise and prompts it to target the ad to the right patient crowd.

Professional Formatting

Make sure the formatting of your ad remains professional and free of any grammatical or linguistic mistakes. The formatting of your ad is what makes patients click on it. If they spot spelling mistakes or spacing gaps with irregular typography, they will think it spammy or unprofessional will less likely to click on it. For instance, try to keep the first letter of every word in your ad, capitalized. It’ll catch the patient’s eye and look professional, all the while.

Keeping Ad group Clean

Try to keep the medical keywords in your adgroup as organized as possible. Placing them all in one adgroup can lose you your invested money and the potential of those keywords. Placing a large number of medical keywords in a single adgroup makes it practically difficult to match with your landing page copy.

PPC Can Break or Make Your Online Medical Business

Simply saying that “create an ad and patients will come” is simply a fantasy that will cost you more than just the finances you invested in your medical PPC marketing campaign. While PPC has high success rates, it also remains the most difficult medical marketing channel to master.

Hiring medical PPC services remains a smart choice, you need to be aware of the common ways you can mess up a perfectly fine campaign and learn some pointers that can assist you with boosting the campaign from just “fine” to “patient-inducing”.

Read More

What Are The Best Ways You Can Make Your Medical SEM Work

Medical search engine marketing, or SEM is quite possibly the best approach to develop your medical business in a guaranteed way. While with SEO, it may take ages for you to develop decent patient traffic, a good SEM campaign gets you more than just  decent patient traffic.

With a huge number of medical businesses out there all competing for similar medical keywords and ad spaces, it’s never been more imperative to strengthen your medical SEM online.

A good medical SEM campaign works by getting help from search engines through paid ads so that your medical services can reach the patients online anywhere. A SEM campaign is the same as a PPC campaign. However, like SEO, it is quite difficult to get the best ROI out of your SEM campaigns fully, but with the help of some tips and tricks, you can measure up quite well.

Opt For A Relevant Search Engine

When it comes to best medical marketing, it is always crucial to have all your initial steps worked out and sorted so you never end up blindly throwing your marketing strategies out there with half a chance of them working out. Similarly, working out what search engines are best to run your SEM campaign is a good practice to ensure your SEM campaign runs smoothly.

Google Adwords and Bing Ads are two of the most famous search engines to run your medical ads. You can work out what search engines would work best for your medical SEM campaign by applying a search engine of your choice to the following index:

  • Does your targeted patient crowd use this search engine?
  • How does this targeted patient crowd typically prefer to receive information?
  • Is the search engine reputable enough to make your medical ad click-worthy?
  • Are your medical competitors running their SEM campaigns on this search engine too?
  • How does this search engine affect the results of your medical SEM campaign?

Set Your Medical Keywords Aside

The first “real” step in initializing a PPC or SEM campaign is picking the correct medical keywords to run your campaign on. That implies doing research to figure out what medical keywords to bid for. Start by bidding on illnesses, treatments, and medical services that are relevant to your medical business.

If you are suffering from a tight budget, you may just need to bid on medical keywords that have high success rates or buying intent. But if you want to ensure the success of your medical SEM campaign, you may want to bid on medical keywords that are even loosely related to your medical business.

Create A Search Ad Copy

After you have selected the best possible medical keywords for your SEM campaign, the next step to guarantee their success is figuring out how to make your patients click on them. By creating a search ad copy, you add a touch of persuasion and allure to your medical ads, so they pay off in the end.

Always make certain that your search ad copy is relevant to the medical keyword you’re focusing on. This is important because patients normally scroll by several ads and overlook promotions that aren’t relevant to what they searched for in the first place. They’ll do likewise to you if your promotion duplicate doesn’t coordinate their hunt goal.

Match Your Landing Page and Page Design

 As mentioned before, all your medical marketing strategies are connected in a circle and depend on each other for their success; the same applies to matching your landing page to your ads. Your medical site’s landing page plays a huge part in generating leads and your patient conversion rates.

 Patients will feel betrayed and cheated if your ad says something else but when they click on it, it takes them to an irrelevant page of your site. Always link your ads to their relevant pages. You can ensure the success of your conversion rates by incorporating good call-to-actions on your landing page. Make them simple and informative enough for patients to not feel overwhelmed by them.

Use Automated Campaigns

Manual work while often, very necessary, often leaves room for error and becomes quite cumbersome if it is a task that is repetitive. Similarly, manually overseeing your SEM campaign can be quite difficult and leave room for minute errors that may not be quite identifiable via human eyes. This is where automated campaigns come in and save your SEM campaign.

 Using an automated campaign to oversee its performance can help you avoid any errors and assure its consistency throughout the whole campaign. With the help of an automated campaign, you can be saved the trouble of stopping advertisements when you arrive at a specific spending limit, raising bids to the main page, amplifying promotions for Click through rates or implanting a change throughout the whole campaign.

Get Free Consultancy Right Now!

We help you see the world differently, discover opportunities you may never have imagined.

 Monitor Your SEM Campaign

 All your efforts and money spent on your medical SEM can go down the waste if you do not monitor its performance and success rates. Like every other medical marketing strategy, a medical SEM campaign is based on the pattern of plan, implement, review, and optimize. But monitoring it throughout its time period is the most important aspect of ensuring its overall running success.

 Probably the greatest mistake to make with search engine marketing is to not audit your advertisement campaign to monitor its performance. Monitoring your SEM campaign can help you add changes whenever you need, for example, adding new relevant medical keywords found from the latest research you conducted by updated patient search results, adding negative keywords, raising or bringing down bids, etc.

Improve Your SEM For More Patient Traffic To Your Medical Site

 A decent SEM campaign that is carried out with the best practices possible to ensure its success is more likely to earn you back your ROI, generate new leads for your medical business, increase your patient traffic and improve your online recognition by streaming clickable ads on search engines.

Get Free Consultancy Right Now!

We help you see the world differently, discover opportunities you may never have imagined.
Read More

How Medical PPC Marketing Can Help Save Your Business

In the world of online medical marketing, there are many comparative difficulties that arise with each step further. For instance, there is a lot of neck to neck competition with very expensive keywords. So to help deal with that, there are some aspects of medical marketing that may help you deal with all these difficulties for you. One of these aspects is PPC or as commonly known as pay-per click marketing.

PPC or pay per click and its marketing strategy where a medical business puts an online advertisement and pays each time a potential patient clicks on it. Setting the adverts is free. PPC is divided into two main portions, digital advertising and search advertising.

As a medical services business, if your business objectives are to reinforce your online image, drive more traffic to your site, produce quality leads, and increase potential patients, PPC can assist you with accomplishing those objectives very easily.

Increased Focus on Target Audience

If you don’t have a defined idea of what your audience is, your business will fail. At the point when you take help from conventional marketing strategies like TV, radio, or print, you’re focusing on the overall crowd and not the defined one.

Meaning, your work and money that you put into your marketing aspects is going to waste because 80% of the audience in that crowd doesn’t care about what you have to offer at all.  Generally, you’re advertising to individuals who are not at all interested in your medical care services.

In contrast to customary marketing strategies, PPC is profoundly focused on and permits you to target potential patients dependent on different patient credits and search terms. One significant aspect behind why PPC is so viable is that paid marketing decisively focuses on the potential patients that are looking for your medical care services.

Essentially, you’re focusing on clients with a high-business expectation and are at a significant phase of the buy cycle. This means, all that you invest in PPC, is coming back to you in patients.

For instance, if a potential patient searches for “Vaccinations for flu in Atlanta”, and it’s one of your focused on keywords, your medical services site may show up before the patient through the paid search results. With the advantage of PPC, your website may end up showing up as the main three paid search results and may end being the most to get clicked upon.

Speedy Outcome

This has been considered a rule in the world of digital marketing that traffic is the backbone of any online business including medical services websites. With regards to traffic, the main source is natural traffic – patients who are coming from natural non-paid sources like search engine results.

Be that as it may, streamlining for natural search results can take months and results aren’t always quick and you can waste your precious time waiting for results and traffic.

This is where PPC comes to save the day and can give speedy, quick results. To get your business going almost instantly, you just need to set things up initially and PPC does the rest for you, for example, setting up your business, composing your ads, lining a few outlines and setting some starting keywords, and more. As recorded by many businesses, almost as instantly as you set everything up, you can expect to get clicks and traffic the right way. All the more reasons to convert to PPC.

 Track SQRs and Conversions

The only great way to improve your marketing strategy is to monitor if your marketing tactics are working for you, detecting the ones that aren’t and then acting on them amending them right away. In this case, your single most prized aspect that drives patients to you is keywords. And you can do that on Google AdWords’ in this aspect.

SQRs or Search Query Reports are accessible on a Google service called Google Adwords that will give you information on all the keywords, whether they are working for you, how many clicks are you getting on them and identifying the ones that are useless.

This will also help to identify the target audience and help narrow it down for you. PPC also enables you to monitor your conversions. Monitoring your conversion regards to monitoring your keywords that work for you. You’ll have a successful medical business if you run a successful PPC campaign that tracks all your important keywords.

Aid In Content Marketing Strategies

Making a content strategy without some direction as to what your potential patients are looking for is like shooting darts blindly in thin air. Sure, maybe one of your many unguided attempts may hit the target but the rest will be wasted effort.

So why not ensure that all your attempts have successful outcomes. This is why PPc aids in content marketing. PPC gives SQRs that show the keywords patients are looking for. This is significant data since it causes you to identify the subjects that can be utilized for content on your website.

If, for instance, your SQR shows that people most searched for your keyword “Rabies shots in San Diego”, you can make a page on your website dedicated to that keyword only if you don’t already have it.

You would then be able to utilize your Google Ads reports to search for keywords that identify with that specific point and use them into your content. Your PPC strategy is a bucket full of many new content ideas that will help fuel your content marketing technique and to get a lift in site traffic.

In The End…

Among the many online marketing aspects that can fuel your medical business, PPC for doctors is one of the best marketing tactics you can employ to fortify how you are viewed in your relevant field, a lift in site traffic, and drive patients to you. You should focus on the correct keywords and focus on your SQRs to make the most out of what you invest in your PPC plan.

Get Free Consultancy Right Now!

We help you see the world differently, discover opportunities you may never have imagined.
Read More